Alex And Ani Charity By Design Donates $20 Million in Four Years

Tuesday, February 24, 2015

 

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Alex and Ani of Cranston has announced that their Charity By Design division has awarded $20-million since it was formed in 2011 to 44 charitable organizations that are making a positive impact on tens of thousands of people around the world.
 
Each of the organizations that have been selected to be a Charity By Design partner focus on either the environment, community development or health and wellness. Once a partnership has been established, Alex and Ani works with the organization to create a piece of charm jewelery that is accompanied by a “meaning card” which helps to spread the non-profit organization’s mission.
 

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Alex and Ani Founder and CEO Carolyn Rafaelian

“Charity By Design is the heart and soul of Alex and Ani and our goal is to impact as many lives as we possibly can by co-creating with our partners meaningful pieces that deeply resonate with those touched by these causes or who want to support them,” said Carolyn Rafaelian, Founder, Creative Director and CEO of Alex and Ani. “The outpouring of love our customers show for these organizations is truly a blessing and demonstrates how positive energy empowers all of us in countless ways.”
 
“When our customers share their love for causes that are near and dear to their own hearts by purchasing symbolic charms that capture the essence of these partners, we are raising both awareness and funds to help the positive works of these organizations,” said Nicki Maher, Vice President of Alex and Ani’s Charity By Design Division. “Charity By Design is truly a three-way relationship between our company, our partners and our customers all working together to make a positive impact on the lives of others.”

 

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