God Shammgod Gets His Own Sneaker, Expected to Launch June 15

God Shammgod Gets His Own Sneaker, Expected to Launch June 15

Providence College great God Shammgod is getting his own brand of sneaker. Not too many 44-year-olds get a sneaker brand.

The New York Post first reported, “More than 20 years after Harlem hoops legend and former Providence College star God Shammgod wowed the world with his namesake ankle-breaking crossover — where a player changes direction by dropping the basketball with one hand and pulling it back with the other— in the 1997 NCAA tournament, he’s getting his own namesake Puma shoe.”

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At Providence, he innovated the point guard position with his unmatched handle and killer-crossover. 

“'When I was a kid, having your own sneaker was a fantasy,' Shammgod, 44, and now an assistant coach with the Dallas Mavericks, tells The Post. 'That’s why it’s so amazing that it’s happening now.'”

The Legacy Shammgod is priced at $110 and is expected to drop on June 15.

“Puma did an amazing job on the shoe,” says Shammgod, who was introduced to the brand by his old New York friend Jay-Z, now the creative director of Puma’s basketball division. “It was built to make you feel secure when you break short and change directions. It’s a shoe that helps me ‘break ankles,’ which I am all about.”

This story was first published 6/9/20 5:26 PM