Rep. Nardolillo Blasts Raimondo Over New Tourism Campaign
Wednesday, March 01, 2017
On Monday, the Rhode Island Commerce Corporation announced the four vendors it has chosen to undertake its new tourism and business attraction campaign, totaling $4.3 million.
“This is simple math. We’re essentially paying double the money for the same project, because the Governor’s office was too incompetent to get it right the first time. The state of Rhode Island is pulling the wool over the eyes of Rhode Island taxpayers with this one.
Last March, the state rolled out its $5 million tourism campaign which became a national joke. Rhode Islanders despised the sail boat image on the logo, as well as a ridiculous “Cooler & Warmer” tag line which no one understood. There was also a highly-produced video containing images of Iceland. Governor Raimondo wouldn’t take responsibility for it and passed the buck to the vendors, blaming them. She blamed everyone else, except her own blundering team at the Rhode Island Commerce Corporation, but it’s costing Rhode Islanders dearly,” said Nardolillo.
Commerce announced that two Providence-based firms were selected, with RDW Group getting $1.7 million for strategic planning and paid media buying, and NAIL Communications getting $1.4 million for both tourism and business attraction campaigns. MMGY Global out of New York will receive $473,000 to handle the public relations portion of the tourism campaign.
“Let’s also not forget, rather than give local talent a chance for a good-paying job in Rhode Island’s tourism campaign, the Governor chose to tap two out of three out-of-state firms to brand and promote Rhode Island. A fourth grader could tell you, it’s better to have Rhode Islanders, who know and love our state, create innovate ways to promote our state’s treasures to the nation and the world. We have the Rhode Island School of Design for God’s sake. Exceptional talent is right here at our fingertips, and our Governor let the opportunity slide. The Governor is so focused on her political career and hooking national ties, that she’s leaving Rhode Islanders in the dust and saddling them with a big bill,” Nardolillo added.
Related Slideshow: Tourism Logos For All 50 States (and D.C.)
- Raimondo’s Tourism Problems Are Far From Over
- Westerly Chamber Boss Asks Commerce’s Wall and Pryor to Put Westerly in RI’s Tourism Video
- Guest MINDSETTER™ Rep. Carson: Mismanagement of Tourism Campaign Has Jarred RI
- Before Running RI’s Tourism PR, Havas Worked for Cianci’s Campaign
- Raimondo’s National Press Problem Following Tourism Fallout
- NEW: Raimondo Fires Betsy Wall For Tourism Campaign Debacle
- More than 100 Errors on RI Tourism Website
- RI Tourism Campaign in Chaos
- EDITORIAL: Raimondo’s “I Know an Out-of-State Guy” Caused the Tourism Disaster
- Local Comedians Spoof “We are RI” Tourism Video
- Raimondo’s Out-of-State Contracts Extend Beyond Tourism
- Agency Finalist for RI Tourism Account Wins Top Award for Montana Tourism Ads
- RI’s Still Dissatisfied About Direction, Supports Charter Schools, Tourism and Legalized Marijuana
- RI’s $5 Million Tourism RFP Sparks Questions
- RI Commerce Corp Seeking Proposals for New Business, Tourism Advertising Agencies
- LIVE: Trudy Coxe Talks Tourism and the Future of Preserving the Past
- Fall River Mayor Correia Talks Tourism on GoLocal LIVE
- Tourism Officials Fight to Bring Norwegian Air to RI, Langevin and Cicilline Fight Against Airline
- RI Tourism Vendor Who Did Iceland Video Sued for Stealing
- RI Airport Corporation Taps Top Airport and Tourism Leader
- Blackstone River Valley Celebrates National Bike & Tourism Month Starting May 1
- RI Tourism’s Havas Hires Top Lobbyist as Consultant
- RI Commerce Cancels Havas’ Tourism Contract, Firm Hit With More Fee Cuts: UPDATED
- Top Tourism Leader Makes Urgent Plea for New RI Branding Campaign
- RI Selects New Tourism Vendors - Will State Finally Get it Right?