Channel 10 Takes the Ratings Lead
Tuesday, March 08, 2011
Ratings are measured by the number of households watching a particular TV station at a certain time. 1-rating point represents about 6,200 households.
Morning News/6am to 7am
Frank Coletta continues his #1 spot in the mornings – coffee cup salute and all. As reported here, some change with weather talent is in the wings. Gary Ley and Kelly Bates apparently will share the weekday weather duties. This after Bates was taken off the mornings and Lay returned to the weather department after a brief “retirement”.
NOTE: During the 5am to 5:30am time frame, the gap closes between 10 and 12. Channel 10 has a 2.8 rating compared to Channel 12’s 2.3 rating
The horse race here is not really a race. Channel 10 continues to easily beat the other two stations combined at 6pm.
WJAR - 9.0 rating
WPRI - 5.5 rating
NOTE: During the glory days of TV news, it would not be unheard of for Channel 10 to have a 14 or 15 rating at 6pm. Those days are gone, but, this 9.0 rating at 6pm is something to be congratulated given how hard all three stations here in Providence try to keep viewers because of the Internet etc.
Both Channel 10 and Channel 6 do a 7pm news. However, Channel 10’s newscast continues to dominate the time period. Clearly the idea to news at 7pm was a good idea. With people getting home later and later these days, it’s a way of life for people to tune in later in the night.
WJAR---5.8 rating[email protected]
Jeff Derderian is a former television news reporter and anchor both in Providence and Boston. He is one of the founders of the Station Education Fund. He can be reached at [email protected]
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