BENRUS’ Providence Store Opens Thursday
Wednesday, November 18, 2015
The home of BENRUS headquarters will open its doors to the public just in time for the holiday season the evening of November 19th from 6:00 pm to 9:00 pm where guests will enjoy a night of shopping with cocktails and lite bites.
Starting on Friday, store hours will be 10:00 am to 9:00 pm Mondays thru Saturdays and Sundays 11:00 am to 6:00 pm.
BENRUS, a military inspired lifestyle brand, is openning its first Rhode Island store and retail showroom in Providence. The Retail Showroom will be located on the 1st floor of 39 Pike Street, Providence, RI (on the corner of South Main Street).
GET THE LATEST BREAKING NEWS HERE -- SIGN UP FOR GOLOCAL FREE DAILY EBLASTThe BENRUS brand is owned by CEO and Chairman Giovanni Feroce. Previously, Feroce was CEO of Alex and Ani.
BENRUS, originally a watch company founded by three brothers in 1921, was recognized for decades as legendary timepieces proudly worn by the U.S. military from World War II through Vietnam. Giovanni Feroce, a retired U.S. Army field grade officer, made it his mission to re-launch this iconic brand into a full-fledged lifestyle company.
The 1,700 square foot store is set to open on Thursday, November 19th at 10 a.m. and will offer customers an interactive upscale shopping experience with a nostalgic touch. Extending off the brand’s iconic military watches; recently launched BENRUS product categories include everything from trendy backpacks to classic apparel and accessories.
“I’m extremely excited to announce the opening of our retail showroom, said BENRUS CEO and Chairman, Giovanni Feroce. It’s important that our local Rhode Island supporters can purchase our products directly from our showroom during the wonderful holiday season. The combination of opening during this joyous season and hard work makes it a great way to end our first full year in business and transition to bigger and better things come the new year”, added Feroce.
By following @BENRUSusa on Facebook, Instagram and Twitter, consumers will get exclusive sneak peeks, giveaways, along with an announcement of the Grand Opening Celebration.
Related Slideshow: Take a Tour of BENRUS’ First Store in Rochester
The first BENRUS store is now open in Rochester, New York.
More stores are scheduled to open, including Newport, RI.
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