Boston Celtics and BENRUS Announce New Marketing Partnership
Thursday, December 18, 2014
Senior VP of Corporate Partnership and Business Development Ted Dalton, Former Celtics Player Leon Powe and Benrus CEO Giovanni Feroce
The partnership will make BENRUS a “Proud Sponsor of the Boston Celtics” and the multi-year deal will provide BENRUS with premier exposure as well as a unique opportunity with the Anthem Buddies program and integration of exclusive BENRUS Kick Plates inserted below all court side seats.
“We are very excited to welcome BENRUS as one of our team partners,” says Ted Dalton, Celtics Senior Vice President of Corporate Partnership and Business Development. “Through initiatives like Social Celtics, presented by BENRUS, we will help tell the story of their brand as well as give Celtics fans insight into our players’ social media feeds.”
GET THE LATEST BREAKING NEWS HERE -- SIGN UP FOR GOLOCAL FREE DAILY EBLASTBENRUS will become the Official Outfitters of Celtics.com reporters who will feature a variety of BENRUS products during their on-air segments. Additionally, Anthem Buddies will engage young Celtics fans while standing on the court in front of the Celtics players with BENRUS backpacks on during their National Anthem segment. BENRUS believes that partnering with the Boston Celtics will help the company to give back to neighboring communities .
“Having the BENRUS brand associated with such greatness and loyalty, allows us to move forward as an organization with pride and a commitment to excellence,” says BENRUS CEO Giovanni Feroce. "There is no better way to raise the awareness of our efforts and brand than by investing in the Celtics, so they have the ability to continue to produce a first rate product for its fans."
Feroce, is also a lifelong Celtics fan and supporter from Rhode Island.
About BENRUS
BENRUS, LLC was founded as a watch company in 1921. For over four decades, it manufactured legendary timepieces for the U.S. military. Giovanni Feroce, internationally recognized as one of today’s most successful American CEO’s, is building BENRUS into a multi-billion dollar, military-inspired lifestyle brand. Mr. Feroce currently serves as CEO and Chairman of BENRUS, LLC. Please visit www.BENRUS.com for more information.
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