video: BENRUS Launches Brand Video Series
Sunday, April 26, 2015
BENRUS has launched their first in a series of brand videos. The inital video titled, "Timeless," ties the legacy of the American WWII famous watch company to the emerging American lifestyle brand launched by Giovanni Feroce.GET THE LATEST BREAKING NEWS HERE -- SIGN UP FOR GOLOCAL FREE DAILY EBLAST
"I read somewhere that if you use the same models, the same set and the same photographer as everyone else, you get the same picture. That's the last thing I want. BENRUS leads the way because we believe in the Infantry motto "Follow Me," said BENRUS CEO Feroce.
BENRUS recently opened its first store in Rochester, New York and is scheduled to launch a store on King Street in Charleston, South Caroilna in the early summer.
The lifestyle brand features not only the century old watch line, but also apparel, sunglesses and backpacks.
Stores in Newport, RI and Washington, DC are also planned.
BENRUS VIDEO SERIES
The initial video was shot in Slatersville, RI at the Holliston Sand facility and in Providence at Roger Williams Park's Temple of Music.
"I am so proud of my in-house Marketing Team and Atom Media Group for capturing Rhode Island's own photographer Daniel Perretta's work. In addition I knew that our local modeling talent could compete with anyone in the world, I expect they will all make a name for themselves and I am proud to have them launch BENRUS," said Feroce.
The BENRUS brand was relaunched by Feroce in 2014 in Providence, RI and has offices in both Los Angeles and New York.
Models:
Camille Kostek - Killingworth, CT
Alyna DeBlasio- Seekonk, MA
Tori Vichroski- Rumford, RI
Alex Bossi- Lincoln, RI
This photoshoot was managed and styled by the BENRUS Marketing team which includes:
Iris Carlomusto; Vice President of Marketing
Erin Murphy; Marketing Coordinator
Tess Povar: Public Relations Coordinator
Kylie Harwood: Social Media Coordinator
Media crew:
Photographer: Dan Peretta
videographer: Atom Media
"I really want to thank Paul Baillargeon, for the use of his property and his vintage military equipment and vehicles, it made this shoot as authentic as you can get, said
Related Slideshow: Take a Tour of BENRUS’ First Store in Rochester
The first BENRUS store is now open in Rochester, New York.
More stores are scheduled to open, including Newport, RI.
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