Brady Takes Shot at Goodell in TV Ad Directed by Bobby Farrelly

Monday, February 06, 2017


View Larger +

Patriots quarterback Tom Brady shows off his fifth Super Bowl ring and takes a shot at NFL Commissioner Roger Goodell in a TV commercial for Shields Health Care Group directed by Bobby Farrelly. 

The 30-second commercial is a sequel to an ad featuring Brady that started running in October, but now has a different ending. 

The ad features Brady in a Shields facility lobby being asked to remove any jewelry he may have on – a familiar experience for people getting MRIs. Brady proceeds to remove his four Super Bowl rings and when asked if there is anything else, he pulls a fifth ring saying “he forgot this one. It’s kinda new.” When the nurse tells Brady he needs a bigger locker, Brady responds "Roger That." 

Brady and Farrelly filmed both the original advertisement for Shields and the alternate ending in September. 

“With Tom Brady and the Patriots we had a feeling the season would come to a thrilling end, and we sure are glad to have filmed the new ending. We couldn’t be prouder to partner with Tom Brady – now a five-time Super Bowl champion – and we are privileged Tom chose Shields as one of his only local endorsements in recent years,” said Shields Health Care Group CEO Tom Shields.The commercial was directed by Bobby Farrelly of the Farrelly brothers, the writer and director of well-known Hollywood comedies and a Patriots fan. 

The spot was written by Joe Berkeley and art directed by Dave Gardiner, a Warwick, RI native. Berkeley and Gardiner were long-time creative leaders of Hill Holliday in Boston before venturing out on their own.

Bobby Farrelly 

Farrelly is from Cumberland, Rhode Island and is the director of well-known comedies such as “There’s Something About Mary,” “Dumb & Dumber” and “Me, Myself & Irene" with his brother Peter.


Related Slideshow: The Patriots 8 Super Bowl Appearances

View Larger +
Prev Next

January 26, 1986

Super Bowl XX 

Bears 46, Patriots 10 

The Patriots grabbed a 3-0 lead on a field goal from kicker Tony Franklin, but the game would be all Chicago from there. 

The Bears would score the next 44 straight points helped by rushing touchdowns from Jim McMahon and William Perry to take a 44-3 lead into the fourth quarter. 

The Bears would go on to win easily 46-10. 

View Larger +
Prev Next

January 26, 1997

Super Bowl XXXI

Packers 35, Patriots 21 

Trailing 27-14, New England's Curtis Martin rushed 16 yards to the endzone to bring the Patriots within one score, 27-21, in the third quarter. 

On the ensuing kickoff, Green Bay's Desmond Howard would return a kick off 99 yards to the endzone to seal the Packer 35-21 win over the Patriots. 

View Larger +
Prev Next

February 3, 2002

Super Bowl XXXVI

Patriots 20, Rams 17 

Nothing beats the first time, and the Patriots won their first Super Bowl by beating the Rams in New Orleans on a kick by Adam Vinatieri. 

The most memorable part of this game, other than the kick, was Tom Brady spiking the ball, catching it with one hand and giving it to the ref. 

Tom Brady was named Super Bowl MVP. 

View Larger +
Prev Next

February 1, 2004

Super Bowl XXXVIII

Patriots 32, Panthers 29 

In a high scoring affair, 37 points total in the 4th quarter, it was Adam Vinatieri who gave the Patriots a 32-29 win on a 41-yard field goal with 4 seconds left. 

The Patriots bounced back from missing the playoffs the season before to win their second Super Bowl in franchise history and the second in three years. 

Tom Brady was named Super Bowl MVP. 

View Larger +
Prev Next

February 6, 2005

Super Bowl XXXIX

Patriots 24, Eagles 21 

The New England Patriots were crowned dynasty after beating the Eagles, winning their third Super Bowl in 4 seasons. 

Rodney Harrison sealed the win with an interception of Donovan McNabb and Adam Vinatieri had another clutch field goal to extend the Patriots lead to 24-14 in the 4th quarter. 

Deion Branch was named Super Bowl MVP. 

Relive the Game Below

View Larger +
Prev Next

February 3, 2008

Super Bowl XLII

Giants 17, Patriots 14 

Trailing 10-7 in the fourth quarter, Tom Brady found Randy Moss in the back of the endzone to give the Patriots a 14-10 lead with 2:42 left to play in the game. 

On the Giants next possession, Eli Manning escaped a sack on fourth down and found David Tyree, who caught the ball on top of his helmet for a first down. 

With 35 seconds left, Manning found Plaxico Burress in the endzone to give the Giants a 17-14 lead and the win. The Giants ended the Patriots undefeated season. 

View Larger +
Prev Next

February 5, 2012

Super Bowl XLVI

Giants 21, Patriots 17 

Tom Brady hit tight end Aaron Hernandez for a third quarter touchdown to put the Patriots up 17-9 with 11:20 left in the third quarter. 

Following two Giants field goals from Lawrence Tynes, the Patriots held a 17-15 lead heading into the fourth quarter. 

In the fourth, a dropped pass by Wes Welker gave the Giants the ball back and they would cash in. Manning would hand the ball to Ahmad Bradshaw with 57 seconds left who would run six yards into the endzone to get the 21-17 win. 

Their second Super Bowl win over the Patriots. 

View Larger +
Prev Next

February 1, 2015

Super Bowl XLIX 

Patriots 28, Seahawks 24 

Rookie cornerback Malcolm Butler picked off Seahawks quarterback Russell Wilson on the one-yard line to seal the Patriots fourth Super Bowl. 

Prior to that, the Patriots trailed by 10 points, 24-14, in the fourth quarter before Tom Brady led the Patriots offense to 14 straight points, hitting Julian Edelman for the game winner.

Tom Brady was named Super Bowl MVP.

Relive Malcolm Butler's Heroics Below


Enjoy this post? Share it with others.


Sign Up for the Daily Eblast

I want to follow on Twitter

I want to Like on Facebook


Stay Connected — Free
Daily Email