Brady Takes Shot at Goodell in TV Ad Directed by Bobby Farrelly

Monday, February 06, 2017

 

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Patriots quarterback Tom Brady shows off his fifth Super Bowl ring and takes a shot at NFL Commissioner Roger Goodell in a TV commercial for Shields Health Care Group directed by Bobby Farrelly. 

The 30-second commercial is a sequel to an ad featuring Brady that started running in October, but now has a different ending. 

The ad features Brady in a Shields facility lobby being asked to remove any jewelry he may have on – a familiar experience for people getting MRIs. Brady proceeds to remove his four Super Bowl rings and when asked if there is anything else, he pulls a fifth ring saying “he forgot this one. It’s kinda new.” When the nurse tells Brady he needs a bigger locker, Brady responds "Roger That." 

Brady and Farrelly filmed both the original advertisement for Shields and the alternate ending in September. 

“With Tom Brady and the Patriots we had a feeling the season would come to a thrilling end, and we sure are glad to have filmed the new ending. We couldn’t be prouder to partner with Tom Brady – now a five-time Super Bowl champion – and we are privileged Tom chose Shields as one of his only local endorsements in recent years,” said Shields Health Care Group CEO Tom Shields.The commercial was directed by Bobby Farrelly of the Farrelly brothers, the writer and director of well-known Hollywood comedies and a Patriots fan. 

The spot was written by Joe Berkeley and art directed by Dave Gardiner, a Warwick, RI native. Berkeley and Gardiner were long-time creative leaders of Hill Holliday in Boston before venturing out on their own.

Bobby Farrelly 

Farrelly is from Cumberland, Rhode Island and is the director of well-known comedies such as “There’s Something About Mary,” “Dumb & Dumber” and “Me, Myself & Irene" with his brother Peter.

 

Related Slideshow: The Patriots 8 Super Bowl Appearances

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Super Bowl XXXI

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On the ensuing kickoff, Green Bay's Desmond Howard would return a kick off 99 yards to the endzone to seal the Packer 35-21 win over the Patriots. 

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The most memorable part of this game, other than the kick, was Tom Brady spiking the ball, catching it with one hand and giving it to the ref. 

Tom Brady was named Super Bowl MVP. 

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Tom Brady was named Super Bowl MVP. 

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Deion Branch was named Super Bowl MVP. 

Relive the Game Below

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February 1, 2015

Super Bowl XLIX 

Patriots 28, Seahawks 24 

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Tom Brady was named Super Bowl MVP.

Relive Malcolm Butler's Heroics Below

 
 

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