Horowitz: New Generation of Latinos Fit Familiar Immigrant Pattern
Tuesday, November 26, 2013
Contrary to the rhetoric and scare tactics of some opponents of comprehensive immigration reform, Latinos are following the typical immigrant pattern of rapid assimilation into American culture. Univision’s recent launch of Fusion, an English language cable channel whose target audience is young Latinos, is a case in point. It is a market response to the fact that most young Latinos watch television in English. A new analysis conducted by the PEW Hispanic Center finds that 90% of Latinos ages 18 to 29 who get their news from television do so in English. There are similar percentages for entertainment viewing.
Partnering with ABC/Disney in this new venture, Univision, the nation’s most watched Spanish language network, is making its first foray into producing programs in English. “This is a huge opportunity. Hispanics are young, and the purchasing power of millennials is going to be bigger than baby boomers very soon,” said Isaac Lee, president of Univision News and the newly named chief executive of Fusion.
As reported by the Los Angeles Times, according to Lee, the biggest challenge for the fledgling new channel will be striking the right balance between identifying Fusion as a Latino channel, while appealing to young Latinos who see themselves as “Americans first."
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On a similar note, Latinos are also following in the tradition of earlier groups of immigrants in viewing education as the key to advancement. Latinos are more likely than the general public to say a college degree is the key to life success, according to PEW.
In fact, Latinos have now moved ahead of whites in the percentage of high school graduates that go on to college. Citing Census Bureau statistics, PEW Hispanic Center reports that “49% of young Latino high-school graduates were enrolled in college in 2012, surpassing the rate for white (47%) and black (45%) high-school grads.”
Due to a higher drop-out rate among Latinos, the percentage of all Latinos age 18 through 24 in college is still slightly behind the percentage of whites: 38% as opposed to 42%. But the drop-out rate among Latinos is declining rapidly.
Keeping the American Dream Alive
Immigrants have revitalized our nation throughout our history, bringing new economic energy and enriching our arts and culture. At the same time, each nationality has also faced fierce discrimination and the tired and discredited old story that somehow this group is different or other, won’t assimilate and will wreck our culture.
Latinos are no exception. Every day this wave of Latino immigrants, like the immigrant groups that preceded them, provides a dynamic new generation of entrepreneurs and small business success and adds new ideas and perspectives to our culture—renewing the promise of America and the spirit of the American dream.
Rob Horowitz is a strategic and communications consultant who provides general consulting, public relations, direct mail services and polling for national and state issue organizations, various non-profits and elected officials and candidates. Rob Horowitz is a paid consultant for the campaign of Brett Smiley. He is also an Adjunct Professor of Political Science at the University of Rhode Island.
Related Slideshow: RI Experts on the Biggest Issues Facing Public Education
On Friday November 22, the Hassenfeld Institute for Public Leadership at Bryant University, the Latino Policy Institute of Roger Williams University, the Rhode Island Association of School Committees, the Providence Student Union, and RI-CAN: Rhode Island Campaign for Achievement Now will host Rhode Island leaders in the public and nonprofit sectors for a symposium on "the civil rights issue of the 21st century, adequacy and equity and the State of Education in Rhode Island."
Weighing in on the the "three biggest factors" facing education in the state today are symposium participatnts Gary Sasse, Founding Director of the Hassenfeld Institute for Leadership; Christine Lopes Metcalfe, Executive Director of RI-CAN; Anna Cano-Morales, Chairwoman of the Board of Trustees, Central Falls Public Schools and Director, Latino Policy Institute at Roger Williams University; Tim Duffy, Executive Director, RI Association of School Committees; and Deborah Cylke, Superintendent of Pawtucket Public Schools.
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