RDW Group Adds Two to Digital Marketing Team
Thursday, September 05, 2019
Providence-based communications firm RDW Group has named Janet Farrell as Director of Digital Marketing and Kelsey Terbil as Marketing Analytics Strategist.
“It’s no longer unique to say we ‘do digital marketing;’ for some time now it has been the expectation. The addition of Janet and Kelsey not only allows us to meet those expectations, but to surpass them, and to further build upon our mission to be one of the region’s leading truly integrated marketing firms,” said Jim Malachowski, RDW Group’s chairman, and managing partner.
Farrell will oversee all of the agency’s digital marketing initiatives, while Terbil will manage a number of business information and analytics-related efforts on behalf of RDW’s clients.
GET THE LATEST BREAKING NEWS HERE -- SIGN UP FOR GOLOCAL FREE DAILY EBLAST“I love digging around data to better understand the user journey, and using the findings to optimize marketing strategies and channels. This role is the perfect opportunity to marry my passion for analytics with an environment filled with inspired and intelligent marketing professionals,” said Terbil.
Farrell added, "Digital is so much more than a banner ad, social media or a video unit – it’s the way we communicate and tell our stories as individuals and as brands. I’m excited to be part of the team at RDW as we drive forward digital strategy and innovation, and find impactful ways to tell our clients’ stories.”
About Farrell
Before joining RDW Group, Farrell spent seven years – the last five of which as assistant director – in the marketing department at Brown University’s School of Professional Studies.
At Brown, Farrell was responsible for the development and execution of marketing and growth strategies for the school’s executive and professional programs.
Prior to that, she spent nearly five years in media planning at Mullen Advertising (now MullenLowe) in Boston.
About Terbil
Terbil comes to RDW Group from Fundamental Media in Boston, where she was responsible for implementing, monitoring and analyzing digital campaigns for clients in the financial, fund management and higher education sectors.
Prior to her time at Fundamental, Terbil spent several years working in various media planning roles in Chicago.
Related Articles
- Doyle Retires from RDW Group
- RDW Group Acquires TWS Group in Portland, Maine
- NEW: Betaspring To Hold Hardware Hackathon This Weekend
- RDW’s Bellini Talks About the Emmy Won for #beyondthecrash Campaign
- Monday on LIVE: RDW’s Bellini, Newport Vineyards, & Business Monday
- RDW Media Director Talks Super Bowl Ad Trends on LIVE