Fall River Taps Two RI Firms for Branding

Tuesday, September 20, 2016

GoLocalProv Business Team

While Rhode Island officials went to New York to find branding resources, the City of Fall River came over the Braga Bridge to tap two top Rhode Island firms to help. 

On Monday, Mayor Jasiel Correia announced that the City of Fall River has selected EGN Consulting of Lincoln, RI to run a new branding campaign. EGN has partnered with Figmints of Pawtucket, RI to assist it with the branding component needs. Rick Simone President of EGN Consulting and James Kwon CEO of Figmints joined the Mayor to talk about the opportunity in rebranding Fall River.

“This new campaign holds proud opportunities for the citizens of Fall River to showcase the city and ‘tell our story.’ It also provides opportunities to the grow of the city through increased tourism and economic development opportunities," said Mayor Correia.

GET THE LATEST BREAKING NEWS HERE -- SIGN UP FOR GOLOCAL FREE DAILY EBLAST

In addition, Correia announced the formation of an eight-person volunteer committee on Marketing and Tourism to be co chaired by Councilman Steve Long and Simone. "On behalf of the Fall River City Council we look forward to the positive outcomes this will have for our city. I’m happy to co-chair this committee made up of Fall River residents and business leaders,” said Councilman Steve Long.

One goal is to form a new non-profit organization to implement the results from the branding, marketing and event plans. Plans for signature city events will be worked on as part of the overall goals. 

"EGN Consulting is excited to have the opportunity to showcase to the world the amazing assets and culture of Fall River.  This campaigns results will have long lasting results for the City through a variety of economic impact channels while creating a renewed sense of pride for the resident of the city," said Rick Simone, President of EGN Consulting. 

---

Related Slideshow: Tourism Logos For All 50 States (and D.C.)

Related Articles

• GoLocal Secures Copy of Deleted RI Tourism Video
• The Tourism Logos of all 50 States
• RI Tourism Campaign in Chaos
• EDITORIAL: Raimondo’s “I Know an Out-of-State Guy” Caused the Tourism Disaster
• Local Comedians Spoof “We are RI” Tourism Video
• UPDATED: “We Are RI” Tourism Video Taken Down by Commerce
• Rhode Island Unveils New Tourism Logo
• Will a Rhode Island Firm Win the $5 Million Tourism Campaign?
• Would RI Tourism Account Be an Economic Spark?
• Havas PR Announces Rhode Island Team
• RI Commerce Picks 2 Out-of-State-Firms to Brand and Promote RI Tourism
• Providence Tourism Outperforming Region—and Nation
• Raimondo’s Out-of-State Contracts Extend Beyond Tourism
• More than 100 Errors on RI Tourism Website
• RI’s Still Dissatisfied About Direction, Supports Charter Schools, Tourism and Legalized Marijuana
• Agency Finalist for RI Tourism Account Wins Top Award for Montana Tourism Ads
• Blackstone River Valley Celebrates National Bike & Tourism Month Starting May 1
• RI Tourism’s Havas Hires Top Lobbyist as Consultant
• RI Commerce Cancels Havas’ Tourism Contract, Firm Hit With More Fee Cuts: UPDATED
• Raimondo’s National Press Problem Following Tourism Fallout
• Before Running RI’s Tourism PR, Havas Worked for Cianci’s Campaign
• NEW: Raimondo Fires Betsy Wall For Tourism Campaign Debacle
• Westerly Chamber Boss Asks Commerce’s Wall and Pryor to Put Westerly in RI’s Tourism Video
• Raimondo’s Tourism Problems Are Far From Over
• Guest MINDSETTER™ Rep. Carson: Mismanagement of Tourism Campaign Has Jarred RI
• Top Tourism Leader Makes Urgent Plea for New RI Branding Campaign
• Projo’s New Website is the Fall River Herald’s Old Site
• Will Foxwoods Funded Fall River Casino Sink Newport Grand?
• MUSIC: Cleaves Brings Texas Heat to Fall River
• Fall River Temp Employment Agency Owner Pleads Guilty to Tax Fraud
• Teamsters to Battle Fall River’s Move to Privatize Trash Collection
• 24/7 Wall St Ranks Fall River, MA the 5th Worst City in America
• NEW: MA State Trooper Having Lunch with Panhandler in Fall River Goes Viral
• Teamsters to Battle Fall River’s Move to Privatize Trash Collection
• Fall River, New Bedford and Prov Rank Among Worst for Real Estate

Enjoy this post? Share it with others.