RI’s GoGo Cast Grows with Gulf Oil
Monday, May 23, 2011
Rhode Island-based GoGo Cast Inc., announced another major advancement in their business model - an agreement with Gulf Oil, LP, that puts GoGo Cast's digital sign, instore advertising in more than 2,500 convenient store location up and down the East Coast.
GoGo Cast has developed into a global leader in dynamic content and digital merchandising in the Digital Out of Home (DOOH) space. Their agreement with Gulf will start immediately.
Headquartered in Cranston, GoGo Cast’s Go-Screens offer a unique digital sign and advertising solution for convenience stores by providing significant and useful information to engage customers.
GET THE LATEST BREAKING NEWS HERE -- SIGN UP FOR GOLOCAL FREE DAILY EBLASTGoGo Cast gives Gulf Oil’s network of dealers the ability to reach a captive in-store audience by delivering practical and effective messages at precisely the right time to help influence buying decisions directly at the point-of-purchase.
The elite digital displays enhance customers’ in-store experience and drive awareness of sale prices and special promotions. GoGo's clients, like Gulf, benefit from opportunities to highlight key selling points, complementing traditional point-of-purchase advertising. Gulf locations are expected to see a significant increase in sales for products advertised on the screens in the select retail outlets where they are installed.
Gulf Expansion
“As Gulf Oil continues its national expansion, we welcome partnerships with companies that provide cutting edge products that contribute to the success of our dealers’ businesses.” said Ron Sabia, Gulf Oil President and COO. “We believe GoGo Cast’s product can enhance our customers’ shopping experience while building greater customer loyalty for our dealers.”
“We are thrilled to be partnering with Gulf Oil and bringing the latest technology for consumer engagement to the iconic Gulf brand,” said David Paolo, President and CEO of GoGo Cast. "With our ability to provide real-time messaging and dynamic content through our networks, GoGo Cast is quickly becoming the venue of choice for retailers and brands alike to reach the critical mass of ‘on-the-go’ qualified buyers,” Paolo concluded.
