GOP Consultant & RI Native Sullivan Talks Authenticity in Peer-to-Peer Texting with RumbleUp

Thursday, January 10, 2019


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Spencer Sullivan

Cumberland native and Bishop Hendricken graduate Spencer Sullivan, who worked for now-Minority Whip Steve Scalise before starting his own consulting firm (Lean Campaign Strategies), recently made his latest move — to Vice President of RumbleUp, which describes itself as the most advanced peer-to-peer texting platform. 

Sullivan spoke with GoLocal News Editor Kate Nagle on GoLocal LIVE about what he sees as necessary for success in text messaging strategy.  RumbleUp was recently featured in the New York Times, in the article "Republicans Find a Facebook Workaround: Their Own Apps."

“A lot of people have already received these text messages,” said Sullivan of peer-to-peer texting’s role in recent elections. “Voters a looking for a more personalized [approach]. It’s tough to ignore a text message…how many times do you [ignore] a phone call, how man times do we get the emails we ignore? We all look at our phones hundreds of times a day…it’s hard to not consume that one text message.”


“One of the things that we preach and one of the things that makes us the most advanced in the arena is the personalization and authenticity, the conversation is a two-way street back and forth," said Sullivan of RumbleUp. "When someone does respond there’s a live being at the other end right there in a timely manner.  A genuine two-way conversation…is something people are craving.”

Sullivan spoke to what he sees as the potential leading into 2020, and how peer-to-peer texting will play in the GOP’s strategy. 


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