Uber Lays Off One-Third of Its Marketing Department
Wednesday, July 31, 2019
Uber is slashing its workforce. According to the company, the layoffs are apart of a new restructuring plan for brand messaging.
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Uber, which has 1,200 employees in its marketing department, adds it will let go of 400 of them. The layoffs come a month after Uber said that Chief Marketing Officer Rebecca Messina would resign.
According to CNBC, Uber is planning to have two senior leaders guide its new marketing section. One of them is Mike Strickman, the vice president of performance marketing. The other one will be Uber's vice president of global marketing, a role the company hasn't filled yet.
GET THE LATEST BREAKING NEWS HERE -- SIGN UP FOR GOLOCAL FREE DAILY EBLASTThat position will take over business-to-business operations, research, branding, and Uber Eats.
Strickman, a former TripAdvisor executive, will handle analytics and performance marketing.
Uber's CEO is Brown University grad Dara Khosrowshahi.
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