Ryan Serhant is the star of a real estate series, “Owning Manhattan,” on Netflix, and he is now developing a national real estate firm.
The firm, titled Serhant, has established businesses in New York, Washington, D.C., Boston, and more.
Serhant is slated to open offices in Rhode Island next month.
Serhant says he is more than a real estate celebrity — he is also positioning his firm as a tech-driven platform that is leveraging AI technology.
In December, the company raised more than $45 million in venture funds. And has established offices in 11 states — Rhode Island will be the 12th.
In Rhode Island, the Effort is Underway
According to the Rhode Island corporation database, the company established itself in the state in mid-August.
And, 24 realtors have already joined the brokerage, according to the MLS list of realtor affiliations.
With the national news this week that Compass is buying Anywhere Real Estate, the industry is in disruption.
Anywhere, based in Madison, New Jersey, owns some of the country’s most recognizable real-estate brands, including Century 21, Coldwell Banker, Corcoran and Sotheby’s International Realty.
What isn’t known is whether the Compass and Anywhere deal can clear regulatory review. Then, the other unknown is whether Compass will roll all the separate brands into a Compass brand or whether offices will compete against one another.
The change and potential chaos create an opportunity for Serhant and others.
Differentiation — A “Brokerage 3.0”
“The world didn’t need another real estate brokerage. It needed something different. Something more. It needed something with the imagination and insight to upend a broken model,” the company says. “A structure that empowers instead of extinguishes the unique potential in each of us. A collection of like minds that understand the potential of technology and building lasting connections. A Brokerage 3.0 that makes no apologies for making the old guard uncomfortable.”
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