NEW: (add)ventures Wins Two Horizon Interactive Awards
Friday, June 22, 2012
(add)ventures, a multidisciplinary brand communications firm, has received two Horizon Interactive Awards – one for website design for the French-American School of Rhode Island (www.fasri.org) and one for redesign of the Johnson & Wales University Culinary Museum website.
The international competition, now in its 11th year, receives thousands of international entries annually. Judges, comprised of peers from the interactive media industry and other related fields, look for a blend of creativity and functionality – assessing criteria such as solution creativity, originality and effectiveness and overall graphic design, appearance and user experience.
The website (add)ventures redesigned for the French-American School of Rhode Island transformed the site into a non-traditional one projecting the School’s identity in a modern, easy-to-understand format. The Johnson & Wales University Culinary Museum website redesign made the site an advertising and social marketing platform while communicating its world-class culinary collections.
GET THE LATEST BREAKING NEWS HERE -- SIGN UP FOR GOLOCAL FREE DAILY EBLAST“We hold these honors in high regard,” said Steve Rosa, founder and CEO of (add)ventures, “and most importantly we are grateful to our client partners – the French-American School and Johnson & Wales University – for affording us the opportunity to put our strategic thinking and problem solving skills to work on their behalf by working to build brand loyalty via the web.”
The (add)ventures Interactive team has developed an online marketing methodology and expertise combining target user research, user-centered design, technology and marketing to meet client business objectives. The Johnson & Wales University Culinary Arts Museum website work – which supported efforts to drive visitor traffic through search engine optimization – was recognized with a Gold level Horizon Interactive Award. Gold level winners are eligible for Best of Category, Best of Show, and other awards. The French-American School of Rhode Island website redesign work – which impacted visitors by showcasing the School’s unique language program – was recognized with a Silver level award.
