Cumberland Farms Ends Famous Coffee Offer

Cumberland Farms Ends Famous Coffee Offer

 

 

Convenience store chain Cumberland Farms is ending its famous coffee offer.

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For years, customers who are members of the chains’ rewards program enjoyed a $0.99 hot or iced coffee up to size extra large.

Now, the offer is no more. Signs have popped up in stores alerting customers to two major changes.

First, the $0.99 coffee requires a minimum purchase of $3.49.

Second, the offer, even with the minimum purchase, no longer includes the extra-large size.

Customers are less than pleased.

"At Cumberland Farms, you switched up your marketing for the SmartRewards members to add a purchase requirement for members to get the .99 coffee deal that’s been a staple for your establishment over the years. From a marketing perspective, I’m not sure if that’s a good idea considering your prices without the requirement now require those to spend the same amount that one could spend for the same coffee at a niche establishment such as Dunkin'," said Anthony Sanders, a once loyal customer.

A store employee told GoLocal that the change started in April.

 

 

Today, Cumby’s Is Big Global Corporate

In 2019, UK-based EG Group bought Cumberland Farms.

Cumberland Farms is today the largest of EG America’s convenience and retail brands, with more than 575 store locations across Connecticut, Florida, Massachusetts, Maine, New York, New Hampshire, Rhode Island, and Vermont.

A store employee told GoLocal that the change started in April.

Corporate communications for Cumberland Farms did not respond to questions about the change.

It all started in 1939 when Vasilios and Aphrodite Haseotes bought a farm in Cumberland, Rhode Island —  and had one cow. In 1962, Cumberland Farms opened up the first-ever convenience store in the Northeast.

In 1972, Cumberland Farms was innovative when it became one of the first places anywhere to offer self-serve gasoline — perfectly timed for the oil crisis.

In March, the former patriarch of the company, George Haseotes, died at 94.