GoGo Cast Goes Mobile - Acquires Dingo Mobile
Monday, July 23, 2012
GoGo Cast Inc., one of RI's top emerging tech companies and a global leader in dynamic content and digital merchandising in retail locations, has executed an agreement to acquire Dingo Mobile Inc. , who specializes in the development social-based mobile applications.
The GoGoCast acquisition signals further growth and expansion of its mobile business.
As part of the deal, GoGo Cast will acquire all assets, source code and subsequent patents to the Dingo Mobile Events application, including the recently announced GoGoMobile™ application.
GET THE LATEST BREAKING NEWS HERE -- SIGN UP FOR GOLOCAL FREE DAILY EBLASTGoGo Cast’s GoGoMobile application improves marketing ROI by delivering meaningful and significant offers, called GoGo Deals™, when and where the shopper wants them using geo-fencing technology. The mobile platform is both location-aware and time-sensitive allowing consumers who are interested in finding sales and specials on their favorite products to set triggers that notify them when deals become available in their area. GoGoDeals are easy to redeem at the local dealer and do not require the hassle of bar codes, coupons and credit card subscriptions.
Social Media Integration
GoGoMobile’s popularity element, which is integrated with Facebook and Twitter, gives users the capability to share information and add new deals they find, as well as invite friends to GoGoMobile directly from their mobile device.
“This acquisition brings a tremendous opportunity for brands and vendors to extend reach beyond the traditional social media engagement,” said David Paolo, President and CEO of GoGo Cast. “Dingo Mobile’s team of social networking experts coupled with GoGo Cast’s unique digital signage marketers will provide a cost-effective and highly efficient means for marketers to engage consumers with information and offers they are looking for and connect them with the businesses that are providing it.”
Flash Marketing
Dingo Mobile created a geo-social, time-sensitive mobile application. This hyper-local promotional tool lets marketers send their message out instantly, exactly where users are looking to find it, act on it and share it with their peers. The application’s proprietary Facebook integration allows users to import a pre-filtered set of friends based on their current location and relationship and share the deals they find with them. This flash marketing technology gives businesses an opportunity to make their brand part of a new social space, delivering messaging when and where consumers are about to make a purchase decision.
GoScreen™ Expansion
GoGoMobile’s application is integrated with GoGo Cast’s in-store GoScreen™ network enabling user engagement with deals and offers at all touch-points from discovery to purchase. GoGo Cast’s premier digital in-store displays enhance customers’ in-store experience and give vendors the opportunity to highlight key selling points, complementing traditional point-of-purchase advertising. GoGoMobile offers a full-featured vendor portal for creating, distributing and managing ‘Deals on the Go’™ campaigns, as well as a HTML5 website specifically formatted for smart phones using geo-fencing for deal location.
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