Brady Takes Shot at Goodell in TV Ad Directed by Bobby Farrelly
Monday, February 06, 2017
Patriots quarterback Tom Brady shows off his fifth Super Bowl ring and takes a shot at NFL Commissioner Roger Goodell in a TV commercial for Shields Health Care Group directed by Bobby Farrelly.
The 30-second commercial is a sequel to an ad featuring Brady that started running in October, but now has a different ending.
GET THE LATEST BREAKING NEWS HERE -- SIGN UP FOR GOLOCAL FREE DAILY EBLASTThe ad features Brady in a Shields facility lobby being asked to remove any jewelry he may have on – a familiar experience for people getting MRIs. Brady proceeds to remove his four Super Bowl rings and when asked if there is anything else, he pulls a fifth ring saying “he forgot this one. It’s kinda new.” When the nurse tells Brady he needs a bigger locker, Brady responds "Roger That."
Brady and Farrelly filmed both the original advertisement for Shields and the alternate ending in September.
“With Tom Brady and the Patriots we had a feeling the season would come to a thrilling end, and we sure are glad to have filmed the new ending. We couldn’t be prouder to partner with Tom Brady – now a five-time Super Bowl champion – and we are privileged Tom chose Shields as one of his only local endorsements in recent years,” said Shields Health Care Group CEO Tom Shields.The commercial was directed by Bobby Farrelly of the Farrelly brothers, the writer and director of well-known Hollywood comedies and a Patriots fan.
The spot was written by Joe Berkeley and art directed by Dave Gardiner, a Warwick, RI native. Berkeley and Gardiner were long-time creative leaders of Hill Holliday in Boston before venturing out on their own.
Bobby Farrelly
Farrelly is from Cumberland, Rhode Island and is the director of well-known comedies such as “There’s Something About Mary,” “Dumb & Dumber” and “Me, Myself & Irene" with his brother Peter.
Related Slideshow: The Patriots 8 Super Bowl Appearances
Related Articles
- Patriots Beat Texans to Advance to 6th Straight AFC Championship
- What to Watch For: Texans vs. Patriots - AFC Divisional Playoffs
- Patriots to Host Steelers in AFC Championship Game
- Steelers’ Tomlin Calls Patriots “A-Holes” in Facebook Live Video
- Patriots vs Steelers - the Edge in the Last 10 Meetings
- Patriots Running Game - Best Since 2004?
- Patriots to Play Houston in AFC Divisional Round at Gillette Stadium
- Patriots’ Greatest Block Ever
- Patriots Clinch #1 Seed in the AFC, Beat Dolphins 35-14
- German Announcers Go Crazy for Patriots’ “Monster Block”
- 16 Plays That Define the Patriots 2016 Regular Season - in Vines
- Trump Wishes Patriots Luck in AFC Championship on Night Before Inauguration
- The 20 Biggest Wins In Patriots History
- The Matchup History Between the Patriots and Falcons
- Patriots to Play Oakland in Mexico City in 2017
- What to Watch For: Super Bowl 51 - Patriots vs Falcons
- NEW: Patriots Super Bowl Parade Set for Tuesday at 11 a.m.
- Reliving the Patriots 8 Super Bowl Appearances
- Patriots Announce Details of Monday’s Super Bowl Send-Off Rally
- What to Watch For: Steelers vs Patriots - AFC Championship
- Patriots Set as 3-Point Favorites in Super Bowl vs. Atlanta
- Hogan’s 2 Touchdowns, 180 Receiving Yards Lead Patriots to Super Bowl
- The Patriots History of Playing in Houston
- Patriots Complete Incredible Comeback to Win Super Bowl 51 Over Falcons