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How Social is Your Realtor?

Friday, February 14, 2014

 

Many people join Facebook, Twitter, or other social networking sites to stay in contact with friends and loved ones from far away. It is also a way to reconnect with those they have lost contact with over the years. People also show off photos of their lives and family to those who can’t see them every day.

Today, many people use social media to sell their homes as well. And they’re not the only ones. Avante-garde Real Estate Agents create social media profiles to show off their listings, enabling them to reach more buyers and sellers than ever before. Many agents create multiple sites with different focuses. Some will focus on a town or a sub-division, others will be created pages for specific styles or types of real estate. (Antique, waterfront, commercial etc)

Generating Exposure

While many Facebook page fans are not in the market for a home, they'll often forward the listing to friends who are. The listing gets passed from one FaceBook page to another, generating a lot of exposure. Agents will also repost competitors listings on their own pages with the hope of capturing a buyer.

Internet users are spending more time on social-media sites than any other category of websites, according to a Neilsen Holdings N.V. study released in December. Today, with the decline of print media, creative Realtors are looking for other avenues to expose their current listing and capture new business. Social media is fast becoming one of the more reliable ways for home sellers and Realtors to quickly and efficiently expose the properties they wish to sell to the audience that is most likely to purchase.

Virtual Main Street

Quite often, the social media posts exposing real estate will include links back to full listing information, youtube videos, or buyer registration forms. The National Association of Realtors states that 45% of all home buyers last year viewed the home they purchased on-line prior to visiting the property and 21% drove by the property before ever calling a Realtor. Professionals that understand these statistics are increasing these numbers by exposing their inventory to buyers on a daily basis with social media posts. Suffice it to say... Realtors, with many others on Main St. USA, are realizing that the virtual shingle they hang is close to equaling the physical one. Virtual Main St. is down the street from virtual neighborhood and farm... they're here and they have momentum...and a lot of folks are playing catch up.


This column is part of an ongoing sponsored content series with Prudential Gammons Realty.

 

Related Slideshow: 10 Great RI Homes that Just Came on the Market—Feb. 12, 2014

Everyone loves to be first in line, and who doesn't like to get a look at the best new homes to hit the market? See 10 amazing properties that have come up for sale in just the last week. From a striking Cumberland Colonial to spacious and sunny homes in Newport and Charlestown, these houses are a boon to any buyer.

Want to browse Rhode Island's most vibrant real estate? Click HERE.

Prev Next

Charlestown

50 Shady Harbor Dr

2 Beds, 2 Baths

$700,000

Meticulously maintained home in sought after Shady Harbor on .87 of an acre! Terrific open floor plan- filled with natural sunlight. Plus a wonderful, expansive deck. Shady Harbor offers Weekapaug Beach privileges…kayak off into Quonnie Pond.

To see more of this property, click HERE.

Prev Next

Narragansett

60 Winterberry Rd

4 Beds, 3 Baths

$317,000

Bright & open 4 bedroom home situated on corner lot. 2007 addition features great room/hardwoods & master suite/bath. Cathedrals, large rooms. Walkout lower with in-law potential including kitchen, family roomm, bed/bath. Deck and patio; walk to association beach!

To see more of this property, click HERE.

Prev Next

Newport

72 Harrison Ave

4 Beds, 4 Baths

$975,000

Top of Harrison Av - close to NY and Ida Lewis YC. Open floor plan great for entertaining. Sliders out to deck & heated salt water pool. Granite kitchen. bamboo floors. Recently upgraded interior. Fenced in 1/2 acre lot. Whole house generator.

To see more of this property, click HERE.

Prev Next

Newport

88 Third St

2 Beds, 2 Baths

$459,000

Bright & Sunny 2-3 bdrm, 2 bath home in heart of Newport's Historic Point Section. Walk to all of Newport's famed waterfront activities. This home is super fresh w/ new paint, upgraded kitchen & many recent upgrades, stunning back yard w/bamboo & koi.

To see more of this property, click HERE.

Prev Next

Foster

75 A Central Pike

3 Beds, 2 Baths

$389,900

BRICK FRONT COLONIAL ON 4.6 ACRES. PRIVATE SETTING. HDWOODS, CENTAL AIR, GRANITE, TOO MANY AMENITIES TO LIST. IN ADDITION TO A 2CAR GARAGE THER IS AN ADDITIONAL OVERSIZED 3 CAR GARAGE WITH LOFT. TIRED OF OIL PRICES, THIS WOOD STOVE CAN HEAT THE HOUSE.

To see more of this property, click HERE.

Prev Next

North Providence

26 Forest View Dr

3 Beds, 3 Baths

$399,900

ELEGANT BRICK FRONT RANCH IN SOUGH AFTER NEIGHBORHOOD/4 CAR GARAGE! REMODELED,METICULOUSLY KEPT, DESIREABLE ACCENTS THROUGHOUT! GRANITE,HDWDS,GAS FP,FRESH PAINT,NEW ROOF! IMPRESSIVE & PRIVATE REAR YARD W/16X32 HEATED GUNITE POOL! SIMPLY BEAUTIFUL!

To see more of this property, click HERE.

Prev Next

Little Compton

29 Widgeon Ln

3 Beds, 4 Baths

$1,950,000

Stunning views and sunsets over Quicksand Pond. Light filled house renovated top to bottom in 2010, w/ open floor plan , 3 bedroom suites, expansive deck and screened porch built of eco-friendly materials. Relaxed easy living for all seasons.

To see more of this property, click HERE.

Prev Next

Barrington

1723 Wampanoag Trl
 
4 Beds, 1 Bath
 
$299,000
 
Charming c1790 authentic colonial situated on over a 1/2 acre of land with beautiful water views. Exquisite 17th century details, wide pine floors throughout, 7 fireplaces, 4BR, studio, workshop and much more. Motivated SELLER'S BRING OFFER.
 
Prev Next

Cumberland

18 Billington Cir

4 Beds, 2 Baths

$629,900

Stunning 4 bed custom built colonial w/lots of light & great floorplan! Brand new kitchen - granite center island, gas cooktop, new appliances; Cathedral FR w/gas fireplace; Gigantic master suite with huge master bath & jacuzzi; impressive landscaping.

To see more of this property, click HERE.

Prev Next

Narragansett

246 Colonel John Gardner Rd

4 Beds, 4 Baths

$2,850,000

PREMIER BONNET WATERFRONT HOME SITUATED HIGH ON THE CLIFFS W/STUNNING VIEWS OF THE BAY BEAVERTAIL LIGHTHOUSE NEWPORT BRIDGE GREAT FLOORPLAN EXQUISITE PERIOD DETAILS NUMEROUS UPDATES FABULOUS MASTERSUITE W/FIREPLACE BALCONY COASTAL LIVING AT ITS BEST.

To see more of this property, click HERE.

 
 

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