Projo Issues Statement After Gun Store Sticker Ad Runs on Top of Synagogue Massacre Story

Monday, October 29, 2018


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Free Ammo offer on the back of the sticker

The Providence Journal on Sunday featured a front-page ad for The Sporting Shoppe — a gun store that this month features sales on rifles and handguns and a “special offer” of $25 off a purchase of $500 on a handgun.

The ad for The Sporting Shoppe was a ‘post-it’ style ad and it was placed just above a front page article written by the Associated Press. On the backside of the sticker is an offer for "Free Ammo."

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Gun shop ad appears on front page of the Providence Journal above mass shooting story

The website for The Sporting Shoppe says, “Thank you for visiting where you’ll find the largest inventory and lowest prices on guns and ammo, and more!"

"We have recently greatly expanded our offerings. We thank you for your patience as we continue daily to add new products to our online inventory.  If you don’t see what you’re looking for please call 401-247-GUNS.”

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A rifle featured on the site. Barrett 82A1 .50 BMG FDE w/ Nightforce Scope

Some of the featured products offered at The Sporting Shoppe include a Daniel Defense DD5 V2 Semi-Auto .308 -- that company tried to advertise during the Super Bowl, but was rejected by the National Football League. "Daniel Defense gained a bit of notoriety a few years back when they attempted to buy advertising space during the Super Bowl," reported the Daily Caller.

Another firearm featured is the "Barrett 82A1 .50 BMG FDE w/ Nightforce Scope at $7,999.00 -- Semi-automatic Rifle, .50BMG, 20″ Fluted Barrel, Flat Dark Earth Finish, Nightforce SHV 3-10×42 Scope w/Barrett High Rings, 10Rd."

"Outdoor Store"

The Providence Journal's publisher issued a statement after numerous reader complaints.     

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Sporting Shoppe is featuring savings on new gun buys

Janet Hasson, regional vice president and publisher of The Providence Journal, has released the following statement in response to reader concerns about an advertisement for an outdoors store that was attached to the front page of the Sunday Journal print edition:

“The timing of the front page advertising stick-on is very unfortunate given the horrible news event and we apologize to our readers.”

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This story was first published 10/28/18 6:57 PM


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