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NEW: Alex and Ani “Path Of Life” Book Will Debut March 4

Friday, February 22, 2013


The Path of Life, a new and inspirational book from Alex and Ani, will release in stores on March 4, 2013. Photo: Alex and Ani.

If you're someone who can name the story behind every one of your Alex and Ani bangles, you're not alone. 

And now, Alex and Ani, the Rhode Island-based jewelry and lifestyle company, will release a book that retells some of those very stories. "The Path of Life: Why I Wear My Alex and Ani," an illustrated collection of stories about people who have used Alex and Ani products for protection, inspiration, good luck, motivation, inner beauty, self-assurance, and self-discovery, will debut in the company's stores on March 4, 2013, for $24.

The book is written by Alex and Ani CEO Giovanni Feroce and Cyd McKenna, corporate historian and lifestyle editor at the company.

The Path of Life

The book chronicles how Designer Carolyn Rafaelian, Founder and Creative Director of Alex and Ani, impacts the lives of everyday individuals; by designing meaningful products, some that are centuries old and widely recognizable, and others designed by Rafaelian herself. Named for the company’s best selling item, The Path of Life digs deep into the touching and inspiring stories of people who explore and utilize the power of the pieces in their own meaningful way.

With the subheadings of Strength, Motivation and Knowledge, The Path of Life "is a must read for anyone interested in learning more about the impact of living a positive energy lifestyle," according to company. 


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