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Alex and Ani and Plan International USA Team to Create “Because I Am a Girl”

Saturday, March 10, 2012

 

Alex and Ani has teamed up with Plan International USA to create the “Because I Am a Girl” Expandable Wire Bangle.

Twenty percent (20%) of the sale of each bangle, affordably priced at $28.00, will go to Plan International USA to benefit its Because I Am a Girl Initiative.

"This effort is particularly special to us because our company was the unique creation of Carolyn Rafaelian, the head designer, owner, and inspirational female entrepreneur. Alex and Ani represents the strength of many women who contribute their talents on a daily basis. We are extremely excited to launch the ‘Because I am a Girl’ Bangle for an organization that empowers females of all ages to contribute positively to their communities. All young women deserve to be dreamers and doers," said Nicki Castonguay, Vice President of Alex and Ani’s Charity by Design division, 

Each bangle is accompanied by a Meaning Card that reads:

‘Because I am a girl, I am born to nurture. I am born to love. I am instinctual and perfectly in tune with nature. I am born to achieve. I am capable. I am brave. I am born to inspire others, and I am a blessing to the world.’ 

The “Because I Am a Girl” Expandable Wire Bangle is being launched to coincide with the commemoration of International Women’s Day. It will be available at Alex and Ani retail locations, online at www.alexandani.com, and at our authorized retailers immediately.

 

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