Iced Coffee in Winter? Poll Says Yes
Friday, January 27, 2012
If you think iced coffee is a summer pursuit, think again. The local demigods of the drink, Dunkin' Donuts, set out to see what kind of role iced coffee was playing in everyone's winter. Here's what they found:
More iced coffee this winter
As the temperatures drop, the popularity of iced coffee is heating up. The survey of 500 respondents nationwide found that an overwhelming majority (84%) of iced coffee drinkers claim they are drinking more iced coffee this winter compared to last winter. And, people are turning to ice for more than just a boost to make it through a winter day, as nearly two-thirds feel that iced coffee gives them a mental edge over colleagues at work.
Not to mention three years ago
Is this a flash in the pan? Not likely. Eighty-six percent (86%) of respondents said that they are drinking more iced coffee this winter compared to three winters ago.
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Seventy-seven percent (77%) of respondents claim that iced coffee makes them feel more productive at work. Nearly two-thirds (64%) of respondents believe that drinking iced coffee gives them a mental edge over their colleagues.
They like them pretty
Iced coffee drinkers savor the flavor. Ninety percent (90%) of respondents go for flavor in their beverage. The most popular choices for flavored iced coffee among survey respondents are French Vanilla (30%), Mocha (27%) and Caramel (21%).
It's a daytime thing
When do most people crave iced coffee? For iced coffee drinkers responding to the survey, the most popular time of the day is between 10 AM and 2 PM (41%), followed closely by 2 PM to 6 PM (37%).
There's icy, and then there's cool
More than half of respondents (55%) say that they feel cooler and trendier by holding a cup of iced coffee. The percentage increases to 60% among younger iced coffee drinkers, aged 18 to 24.
More jumpstarts in the winter
Dunkin’ Donuts’ survey also examined ways besides iced coffee that people get themselves going during the winter months. Some of the top responses include:
- Going to the gym (35%)
- Planning a vacation (19%)
- Watching the football playoffs (17%)
- Watching new shows on TV (17%)
- Receiving a tax rebate (12%)
It's no surprise that Dunkin' Donuts, the largest purveyor of the cold stuff, would be pleased with the outcome. “As the company that serves the most iced coffee in America, we’ve seen iced coffee consumption continue to rise steadily in winter months, with iced coffee now nearly as popular as the classic cup of Dunkin’ Donuts’ hot coffee even during the coldest time of year,” said John Costello, Chief Global Marketing and Innovation Officer at Dunkin’ Brands. “As our survey results show, more and more people recognize iced coffee as the perfect way to gain some extra energy or a mental edge that can be so important for keeping running through the long winter days.”
Cold enough for you?
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