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Washington, DC’s “Twitter Butler”: Rhode Islander Victoria Devine

Monday, January 21, 2013


A little (blue) bird told her--social media pro and Twitter Butler Victoria Devine.

Scan the crowd during President Barack Obama's Inauguration today and see if you can spy Rhode Islander Victoria Devine. Tweeting away, she's not only engaging in a public spectacle as many of her youthful peers do--via social media--she's practicing her craft. Devine is a Twitter Butler.

The East Greenwich native and George Washington University alumnae had her services offered by a DC hotel as part of a luxury inaugural package. GoLocal caught up with Devine in the days leading up to the big event in the nation's capital.

You're billed as a Twitter Butler. Can you explain what that means?

A Twitter Butler is a dedicated social media pro, who helps record memories of the inauguration weekend through tweeting, Facebooking, instagramming - however the guest would like to share their experiences online with their family and friends. The role would be very similar to what we at Anchor Media provide our clients with, the main difference in transitioning from our social marketing services to acting as a Twitter Butler is I'd be working for a person instead of a company.

Did you propose that service to the hotel, or did they reach out to you?

They approached me to include my services in their Inaugural package. Although it's a new title for someone in our industry—and one that's catching on rather quickly—this role would be similar to the work I already do as a social media strategist. I've had people from all over the world tweet at me over the last few days, asking if I'm hiring anyone to help be a Twitter Butler. This inaugural package created a lot of buzz, which indicates interest.  I see a big future for Twitter Butlers -  at conferences, being offered as part of event management services, and day-to-day help posting for individuals and organizations, either as their brand voice or for people/departments looking to have an online communications and social presence.

Do you think Twitter has a particular role to play with younger people your age, versus Facebook, for example?

Personally, Twitter is my favorite platform. For young professionals, Twitter is a great news source, an easy way to communicate with friends and people of similar interests - it can even be a great way to find a job. For teens, Twitter is an increasingly popular platform as their parents and grandparents join Facebook. It helps them avoid situations like "sorry Grandma, but you were not supposed to see that photo."

How much time do you spend on social media a day?

Wow, I feel like this is the set-up question to an intervention! Dare I answer that I'm pretty much connected all day?  Between tweeting for myself and my clients, on my laptop, phone and tablet... I am on social media a lot. Let's leave it at that.

You're from Rhode Island... how did growing up here "prepare" you for the hurly burly world of politics and Twitter?

Growing up in East Greenwich wasn't exactly a "hurly burly" adolescence, but my Rhode Island roots definitely inspired my company name. I still have an excellent support system of family and friends, and a growing list of clients in Rhode Island, so Anchor Media wouldn't be what it is today, without my early years spent in the Ocean State.

I didn't "get into" politics until I was living in DC, right in the midst of it all.  I ended up majoring in Political Communication at GWU as it was hard escaping the political scene—GW is four blocks from the White House, and I embraced that. This will be my first inauguration, and I am really excited to attend such a historic event.  I will be sure to tweet my experiences, so follow along!

If you could have one new follower on Twitter, who would it be?

Can I get a follow Mr. President? You can find me at @Victoria_Devine!


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