Saul Kaplan: Coming To You Live From Everyone
Tuesday, March 31, 2015
I am playing with both Meerkat and Periscope because it’s too early for me to choose. They’re both cool and the competition will be fun to watch. As an innovation junkie I can’t resist the Wild West feel of new social media platforms as they try to establish a toehold in today’s tumultuous social ecosystem. I love wallowing around in the noise initially to go to school. It’s a strange land indeed, but exploring it for myself is the only way, as a dinosaur, I can wrap my mind around the possibility frontier for live streaming. Early adopters are doing the predictably silly stuff. Think selfie mania on steroids, ranging from random to power users streaming themselves doing nothing in a social media land grab for followers and likes. Both apps allow viewers to comment during live streams so be prepared for an engaged and vocal peanut gallery. There’s clearly a “fridge” meme raging through the early days of live streaming where broadcasters and commenters alike seem to be fixated on live video reveals of refrigerator content. Quite bizarre. Must be a riff on the Twitter meme about people posting their dinner menus.
Another example I experienced was a live conversation between popular tech pundit Leo Laporte and Ben Rubin, the founder of Meerkat. I’m sure the conversation was also being taped and a more polished version, complete with ads, will be published at some point but I was able to watch and remotely participate in the uncut version streamed live. I was able to engage directly in a steady flow of commentary about the conversation with similarly interested geeks from around the world in real time. I appreciate Leo’s comment at the start of the conversation, “I spent a million dollars equipping a live streaming studio and then along came Ben Rubin with Meerkat”.
I also tried my hand as a broadcaster. The stuff in our refrigerator is pretty boring so I thought people in my network might welcome an opportunity to experience a BIF Design Jam. We have a crazy cool project called TD4Ed going on in the Student Experience Lab at BIF, supported by the Bill & Melinda Gates Foundation, to enable teachers with design tools and process to transform student experience within their classrooms and schools. Imagine that, putting teachers at the center of the ed innovation conversation. We had 25 teachers in our office this weekend going through the program. What a perfect opportunity to welcome others to participate remotely via live stream. So I did and a few participated. I don’t have Leo Laporte’s market cache and installed follower base but the potential was obvious. We will do better next time and even better the time after that.
I’ve also been thinking not only about the use cases but also the non-use cases for live streaming. If you think people and organizations range from uncomfortable to pissed off now when we pull out our cell phones during dinner, class, events, and interactions of all kinds add live streaming capability to the mix and watch what happens. I’m sure the full range of reactions will be live streamed! Get ready for the proliferation of No Live Streaming signs to be posted everywhere. Get ready for new social media policies to specifically address the use of live streaming by employees, visitors, vendors, customers and anyone that touches and tries to share the experiences organizations create and offer. IP lawyers will have a field day. It will also be interesting to watch how social norms evolve. It’s one thing to tweet or snap a picture for Facebook or Instagram, it’s another to stream social interactions live.
I have no idea where democratized live streaming goes or how fast it happens but I do know that capabilities are the amino acids of new business models to create, deliver, and capture value and solve the real world challenges we face. Live streaming capability is here to stay. It belongs in our capability sandbox. The use case may be as simple as learning and engaging out loud to get better faster. Live streaming enables more random collisions of unusual suspects to unleash the adjacent possible.
Coming to you live from everyone.
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