RISD Museum Partners With NYC Firm To Launch New Visuals + Website
Monday, June 24, 2013
The refreshed look and feel, to be implemented Museum-wide across multiple media formats, begins with a change in the name itself—RISD Museum—to align with how people most commonly refer to the organization.
"Project Projects has created a dynamic, forward-looking brand that reflects the vibrancy of the Museum and all it has to offer. The openness and flexibility of this new communication framework reflects one of the institution's core values by linking the Museum's collection and programs to the actual process of making art," Smith said.
It begins with a new "M"
Using the architectural space of the Museum as a source of inspiration, the designers created a distinct mark for the institution: a stylized "M," within which the letters R, I, S, and D are positioned. This new mark and its fluid application across media platforms expresses the Museum's open and multifaceted ties to its community, pedagogical affiliations, and student constituents.
"Among many other things, a museum is a space. As museums adapt, those spaces change—they become virtual, transitional, and participatory in new ways," said Rob Giampietro and Prem Krishnamurthy, principals of Project Projects. "The new identity aims to emphasize the spatial nature of the RISD Museum's approach in a way that responds to an ever-changing variety of contexts, suggesting the Museum is something that can be conveyed through its identity across any distance, and hosted by any medium."
First web redesign for RISD Museum
The first website redesign in the Museum's history, risdmuseum.org elaborates these future-oriented values with increased functionality and navigational ease for online visitors. A boldly colored trio of slideshow carousels spotlights the Museum's current and upcoming exhibitions, wide-ranging collection, and unique lineup of programming and resources. Actively engaging in the many ways in which artworks are viewed, experienced, and shared in an increasingly digital age, the site encourages users to expand the conversation and explore works beyond the Museum's walls.
The RISD Museum's new visual identity and website represents a major step toward enhancing visibility and the sharing of its remarkable collection and unique interpretative point of view with audiences around the world.
The RISD Museum utilized support from the Institute of Museum and Library Services (IMLS) for support for online access to the collection; IMLS is a federal agency whose mission is "to inspire libraries and museums to advance innovation, lifelong learning, and cultural and civic engagement."
"Thanks to this generous support, the Museum has made enormous strides in cataloging, digitizing, and expanding online access to our collection of more than 87,000 objects, making it more available to the public, artists, scholars, and institutions worldwide," Smith said.
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