Welcome! Login | Register

Subscribe Now: Free Daily EBlast

 
 

RI Commerce Picks 2 Out-of-State-Firms to Brand and Promote RI Tourism

Thursday, October 01, 2015

 


The Rhode Island Commerce Corporation announced its selection of three firms for its $5 million tourism campaign - and picked the design firm of Milton Glaser to rebrand Rhode Island. 

The 86-year-old Glaser who created the I Love New York Campaign in 1977, was selected above 50 other agencies along with a division of the French conglomerate HAVAS, who was tapped to lead the PR. Havas is headquartered in Puteaux, France, a suburb of Paris and is among the World’s largest communication firms. 

A small Rhode Island design firm - now called Epic Decade (formerly IP.21 Studios) is slated for a contract focused on story telling.  The firm once received $35,000 in state funding to retain one job and create three more. The firm received the grant in 2010 and is now located in Jamestown.

All of Rhode Island’s largest ad agencies competed including RDW Group, Duffy and Shanley, PriMedia, Atom Media and the Providence Journal’s parent company, Gate House Media.

The Governor, who serves as Chair of the Commerce Corporation, crowed about the selections.
“We’re focused every day on putting people back to work,” Raimondo said. “Marketing Rhode Island effectively will attract both businesses and tourists -- both are important parts of growing our economy and creating more jobs.”

“We’re pleased to introduce this dynamic and experienced team today,” said Commerce Secretary Stefan Pryor. “Havas and Milton Glaser have the creative and media firepower to build a compelling brand and propel it to the forefront of Americans’ consciousness, while the talented professionals at Epic Decade will help produce a campaign that is authentically Rhode Island. This is the team Rhode Island needs to compete effectively for tourists and businesses.”


Parsing the Process


One Rhode Island firm that pledged to raise millions to match the state’s appropriations was highly critical of the process and the message it sends. 
“I am troubled by the clear message that is being delivered by the state to corporate leaders whose firms they wish to attract," said Michael Mota, founder of Atom Media.  ‘Come do business in Rhode Island, but don’t expect to find the talent here needed to advertise, market, and otherwise promote it.’
“The Commerce Corporation in effect has sent jobs out of state and otherwise deprived Rhode Island of a significant economic boost,” he said.  
URI Distinguished Professor of Business Edward Mazze had a different take.


"This campaign is very important and involves a major investment in dollars. The state needed to select  marketing communications agencies with experience in developing a brand and a marketing and public relations campaign that attracts tourists and  businesses, and at the same time give Rhode Islanders a positive feeling about their state," said Mazze. "Going with the best was the right use of public funds."
 
"As long as the local firms  were judged using the same criteria as the out-of-state firms, there is no issue. It is customary practice to submit proposals for review….it is the way business is done," continued Mazze. "For those  local firms who are angry because they did not get the contract, they need to put on their big boy and big girl pants and understand that knowing a “Joe”  may not work anymore."

This story was originally pblished at 8:21 pm on September, 30, 2015

 

Related Slideshow: Tourism Promotion: See How Much States Spend

Below is the amount spent at the state level on tourism promotion, the total amount of expenditures, and the ratio of tourism spending to total spending. Figures on tourism spending are taken from skift.com, a global travel news and information site.

State expenditures were obtained from the National Association of State Budget Officers. Information is for fiscal year 2013, the most recent for which data in both categories was available. Note that complete data was not available for the states of Connecticut and Washington. States are listed in order of lowest to highest spenders.

Prev Next

48.

State: Pennsylvania

Tourism Spending: $5.8 Million

Total Expenditures: $85.3 Million 

% of State Budget Spent on Tourism Promotion: 0.0068%

Prev Next

47.

State: Indiana

Tourism Spending: $2.3 million

Total Expenditures: $28.1 million

% of State Budget Spent on Tourism Promotion: 0.0082%

Photo: Diego Delso

Prev Next

46.

State: Ohio

Tourism Spending: $5 million

Total Expenditures: $58.2 million

% of State Budget Spent on Tourism Promotion: 0.0086%

Prev Next

45.

State: Rhode Island

Tourism Spending: $710,000

Total Expenditures: $7.8 Million

% of State Budget Spent on Tourism Promotion: 0.0090%

Prev Next

44.

State: Iowa

Tourism Spending: $2.4 million

Total Expenditures: $19.5 million

% of State Budget Spent on Tourism Promotion: 0.0123%

Photo: Ben Franske

Prev Next

43.

State: New York

Tourism Spending: $19 million

Total Expenditures: $133 Million

% of State Budget Spent on Tourism Promotion: 0.0144%

Prev Next

42.

State: Georgia

Tourism Spending: $6.8 million

Total Expenditures: $42.4 million

% of State Budget Spent on Tourism Promotion: 0.0160%

Prev Next

41.

State: New Jersey

Tourism Spending: $9 million

Total Expenditures: $50.8 million

% of State Budget Spent on Tourism Promotion: 0.0177%

Prev Next

40.

State: Massachusetts

Tourism Spending: $10.9 million

Total Expenditures: $57.5 million

% of State Budget Spent on Tourism Promotion: 0.0189%

Prev Next

39.

State: Delaware

Tourism Spending: $1.9 million

Total Expenditures: $9.1 million

% of State Budget Spent on tourism Promotion: 0.0213%

Prev Next

38.

State: California

Tourism Spending: $50 million

Total Expenditures: $211.4 million

% of State Budget Spent on Tourism Promotion: 0.0236%

Prev Next

37.

State: North Carolina

Tourism Spending: $10.4 million

Total Expenditures: $43 million

% of State Budget Spent on Tourism Promotion: 0.0242%

Prev Next

36.

State: Minnesota

Tourism Spending: $8.5 million

Total Expenditures: $33,074,000,000

% of State Budget Spent on Tourism Promotion: 0.0257%

Prev Next

35.

State: Maryland

Tourism Spending: $10.4 million

Total Expenditures: $36.2 million

% of State Budget Spent on Tourism Promotion: 0.0287%

Prev Next

34.

State: Kentucky

Tourism Spending: $7.4 million

Total Expenditures: $25.6 million

% of State Budget Spent on Tourism Promotion: 0.0288%

Prev Next

33.

State: Kansas

Tourism Spending: $4.8 million

Total Expenditures: $13.9 million

% of State Budget Spent on Tourism Promotion: 0.0344%

Photo: Gerald B. Keane

Prev Next

32.

State: West Virginia

Tourism Spending: $7.7 million

Total Expenditures: $22.3 million

% of State Budget Spent on Tourism Promotion: 0.0345%

Prev Next

31.

State: Mississippi

Tourism Spending: $6.4 million

Total Expenditures: $18.5 million

% of State Budget Spent on Tourism Promotion: 0.0346%

Photo: Wikimedia Commons

Prev Next

30.

State: Wisconsin

Tourism Spending: $14.9 million

Total Expenditures: $42.7 million

% of State Budget Spent on Tourism Promotion: 0.0348%

Photo: Wikimedia Commons

Prev Next

29.

State: Tennessee

Tourism Spending: $11.7 million

Total Expenditures: $30.4 million

% of State Budget Spent on Tourism Promotion: 0.0384%

Photo: Jeremy Atherton

Prev Next

28.

State: Virginia

Tourism Spending: $17.6 million

Total Expenditures: $45.7 million

% of State Budget Spent on Tourism Promotion: 0.0385%

Prev Next

27.

State: Texas

Tourism Spending: $37.2 million

Total Expenditures: $93.2 million

% of State Budget Spent on Tourism Promotion: 0.0399%

Photo: Copernico Contreras
 

Prev Next

26.

State: Arizona

Tourism Spending: $12.9 million

Total Expenditures: $28.2 million

% of State Budget Spent on Tourism Promotion: 0.0456%

Photo: Luca Galuzzi

Prev Next

25.

State: Oregon

Tourism Spending: $12 million

Total Expenditures: $25.8 million

% of State Budget Spent on Tourism Promotion: 0.0465%

Photo: Max Schwarz

Prev Next

24.

State: Alabama

Tourism Spending: $11.6 million

Total Expenditures: $24.5 million

% of State Budget Spent on Tourism Promotion: 0.0473%

Photo: Wikimedia Commons

Prev Next

23.

State: New Mexico

Tourism Spending: $7.1 million

Total Expenditures: $14.6 million

% of State Budget Spent on Tourism Promotion: 0.0483%

Prev Next

22.

State: Louisiana

Tourism Spending: $13.2 million

Total Expenditures: $27.3 million

% of State Budget Spent on Tourism Promotion: 0.0483%

Prev Next

21.

State: Oklahoma

Tourism Spending: $10.7 million

Total Expenditures: $21.4 million

% of State Budget Spent on Tourism Promotion: 0.0499%

Photo: Wikimedia Commons

Prev Next

20.

State: Missouri

Tourism Spending: $11.6 million

Total Expenditures: $22.9 million

% of State Budget Spent on Tourism Promotion: 0.0506%

Photo: Daniel Schwen

Prev Next

19.

State: Colorado

Tourism Spending: $14.7 million

Total Expenditures: $29.035 million

% of State Budget Spent on Tourism Promotion: 0.0506%

Photo: Gorgo

Prev Next

18.

State: Nebraska

Tourism Spending: $5.2 million

Total Expenditures: $10.1 million

% of State Budget Spent on Tourism Promotion: 0.0512%

Photo: Wikimedia Commons

Prev Next

17.

State: Michigan

Tourism Spending: $27.4 million

Total Expenditures: $47.3 million

% of State Budget Spent on Tourism Promotion: 0.0578%

Photo: Dave Parker

Prev Next

16.

State: Vermont

Tourism Spending: $2.9 million

Total Expenditures: $4.9 million

% of State Budget Spent on Tourism Promotion: 0.0584%

Photo: Jared C. Benedict

Prev Next

15.

State: South Carolina

Tourism Spending: $13.6 million

Total Expenditures: $22.2 million

% of State Budget Spent on Tourism Promotion: 0.0612%

Photo: MoodyGroove

Prev Next

14.

State: Arkansas

Tourism Spending: $15.1 million

Total Expenditures: $21.4 million

% of State Budget Spent on Tourism Promotion: 0.0704%

Prev Next

13.

State: Illinois

Tourism Spending: $55.4 million

Total Expenditures: $65.2 million

% of State Budget Spent on Tourism Promotion: 0.0849%

Prev Next

12.

State: Florida

Tourism Spending: $56.2 million

Total Expenditures: $63.9 million

% of State Budget Spent on Tourism Promotion: 0.0879%

Prev Next

11.

State: North Dakota

Tourism Spending: $5.1 million

Total Expenditures: $5.712 million

% of State Budget Spent on Tourism Promotion: 0.0893%

Prev Next

10.

State: Idaho

Tourism Spending: $7.2 million

Total Expenditures: $6.691 million

% of State Budget Spent on Tourism Promotion: 0.1076%

Photo: Wikimedia Commons

Prev Next

9.

State: Utah

Tourism Spending: $14.4 million

Total Expenditures: $12.679 million

% of State Budget Spent on Tourism Promotion: 0.1136%

Photo: Bernard Gagnon

Prev Next

8.

State: Maine

Tourism Spending: $9.8 million

Total Expenditures: $7.679 million

% of State Budget Spent on Tourism Promotion: 0.1276%

Prev Next

7.

State: New Hampshire

Tourism Spending: $6.9 million

Total Expenditures: $5.017 million

% of State Budget Spent on Tourism Promotion: 0.1375%

Photo: Wikimedia Commons

Prev Next

6.

State: Wyoming

Tourism Spending: $12.6 million

Total Expenditures: $9.132 million

% of State Budget Spent on Tourism Promotion: 0.1380%

Photo: Shiras Rajendran

Prev Next

5.

State: Alaska

Tourism Spending: $17 million

Total Expenditures: $11.838 million

% of State Budget Spent on Tourism Promotion: 0.1436%

Prev Next

4.

State: Nevada

Tourism Spending: $14.8 million

Total Expenditures: $8.897 million

% of State Budget Spent on Tourism Promotion: 0.1663%

Photo: John Phelan

Prev Next

3.

State: Montana

Tourism Spending: $12.3 million

Total Expenditures: $6.04 million

% of State Budget Spent on Tourism Promotion: 0.2036%

Prev Next

2.

State: South Dakota

Tourism Spending: $12.2 million

Total Expenditures: $4.098 million

% of State Budget Spent on Tourism Promotion: 0.2977%

Prev Next

1.

State: Hawaii

Tourism Spending: $75 million

Total Expenditures: $11.584 million

% of State Budget Spent on Tourism Promotion: 0.6474% 

Photo: Cristo Vlahos

 
 

Related Articles

 

Enjoy this post? Share it with others.

 
Delivered Free Every
Day to Your Inbox
 
:!