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PowerPlayer: Mike Mota

Friday, August 07, 2015

 

Mike Mota

Every week, GoLocalProv shines the spotlight on one individual who is making an impact on Rhode Island.  This week, GoLocalProv sat down with Mike Mota, CEO of Atom Media Group.

Tell us about how you became a leader in the marketing and advertising community? 

As the VP of Sales for a local advertising agency Mediapeel, I helped secure Alex & Ani as an account when the company was still in its infancy and then assisted in delivering a creative way to market their story to the consumer.  It was a big bet and a wonderful experience.

After 8 months, I was a key component in setting up the acquisition of Mediapeel by Alex and Ani and the creation of Seven Swords Media.

Seven Swords Media grew to be recognized as one of the fastest growing agencies in the country (ranked by INC 500).  Our team was instrumental in taking Alex and Ani from sales of $1 million to $225 million and brought Seven Swords from $500,000 to $22 million in just a few short years. We created conditions that allowed us to employ 35 Rhode Islanders.  Contributed to national creative campaigns, including Super Bowl spots for three consecutive years.  Helped secure additional clients the likes of Benjamin Moore and The Smithsonian Institution.  I then founded my company, ATOM Media Group (AMG) - which is my name spelled backwards - in 2014.   

What are the three biggest issues facing your firm, either locally, nationally, or both? 

GROWTH:  Being able to keep up with demands of a rapidly expanding client base, including multiple, often simultaneous deadlines and otherwise staying ahead of an ever steepening creative curve. 

RESISTANCE TO INNOVATION: Our industry, despite its core creative component, is resistant to the change AMG represents.  It’s not easy finding the perfect employee that understands our culture.  

THE CHOICE TO BE TRADITIONAL OR CUTTING EDGE: Almost on a daily basis I’m asked if AMG is a traditional agency OR one devoted to cutting-edge ideas and practices.  My answer: YES!  AMG marries the best tried-and-true practices of our industry with daring new concepts; as a result, the totality of AMG is greater than the sum of its parts. 

Take us through a day in your life.  

A typical day starts with a phone call to my COO on the drive into work to review pending business. Once at the office, I typically have an “all hands” meeting to discuss initiatives, hear any problems and hopefully inspire the AMG staff to have a great day.   As the day progresses I meet one – on – one with clients, meet with prospective clients to diversifying our portfolio, and reach out to vendors. Most importantly, I make a point to reach out to each client personally everyday; because that’s the way I do business.  I always end my day by spending time with my son and fiance, making sure he continuously smiling, is the most important task of my day. 

What are the challenges you face in continuing to be successful, now that you have launched a new advertising agency?  

One of the biggest challenges we face as an agency is finding new talent to meet the needs of our growing company.  Rhode Island has nine Colleges and Universities that develop talent, that end up leaving the state once they graduate because of lack of opportunity.  It’s up to local business owners to find ways to help develop talent in R.I. instead of exporting talent.

To be a successful agency we need talented hardworking people who are committed to living in and working with client in Rhode Island. 

Tell us something nobody knows about you.  

I have a Master’s Degree in Education.  I was an elementary school teacher for third and fifth grades, and received my degree to be a principal.  In college, I wrote and published a children’s picture book.

Here are a few quick questions:

Role model: My Mom and Dad who both taught me hard work.  They came to this country when they were 12 and 13, respectively.  They had to go right to work to help their families.  Each morning they woke up at four o’clock to go to work to take care of my sister and I.  We watched my parents sacrifice everything so their children could have a better life.  I am who I am today because of their hardships and sacrifices.

Favorite restaurant:  Hemenways – Lobster, Crab and Shrimp Salad.

Best Business Person in RI right now:  Giovanni Feroce.  I watched him and worked with him to grow Alex and Ani from a small company that nobody knew, to a billion dollar brand.  It was his genius that made such a meteoric rise possible, and I was able to take his vision and help make it a reality.  I now watch what he is doing with BENRUS to create a muti – billion dollar lifestyle brand.  His loyalty to his friends and employees and his love of Rhode Island are like nothing I have ever seen before.  He is a visionary entrepreneur who is willing to risk it all.  I look forward to assisting him once again.

If you could have dinner with anyone in the world today, who would it be?  One person I would be excited to share a meal with is Robert Iger, CEO of Disney. As a creative person, I find Walt Disney World to be a very inspiring and special place for me to visit. Being able to gain perspective through the eyes of Robert would be amazing.  

I am inspired by how they have accomplished creating their world – one that millions of people love to visit.  

 

Related Slideshow: 25 Ways to Support Small Businesses in RI

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Grab a Snack

Anchor Toffee

8 Bowen’s Wharf, Newport

Signature almond butter toffee hand-crafted in small batches with the best ingredients. Almonds, sweet cream butter, pure sugar, salt and dark chocolate are skillfully piloted through heat and cold to create a classic treat you can’t resist.

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Shop for Dad

Comedy Connection 

39 Warren Ave, East Providence, RI 

Not sure what to get dad for the holidays?

Go out together and be entertained at East Providence’s Comedy Connection where local and international acts like Norm MacDonald, DL Hughey, and Carlos Mencia are currently set to perform!

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Shop for Mom

Bohemian Bias

154 Mill Street, Newport

Inspired by music, art and the laid-back vibes of the West Coast, this women's wear boutique offers a merchandise assortment consisting of statement pieces from contemporary brands not typically found in local shops. 

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Shop for Someone Special

AC Jewelers

180 Pleasant View Ave, Smithfield, RI

Get that special person in your life a gift to remember this holiday.

AC Jewelers can create custom wedding bands, engagement rings and even has a selection of pre-owned Rolex’s and other fine jewelry to suit any taste.

Photo: AC Jewelers

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Shop for a Difficult Buy

Emerging Energy Acupuncture

14 Imperial Place, Providence, RI 

Do you have someone on your list that is very hard to buy a gift for?

Try giving them a different type of relaxing experience with Emerging Energy Acupuncture they offer acupuncture, massage, and herbology services to sooth the body and the mind. 

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Take a Break

Barrington Books 

184 County Rd, Barrington

Take a break from your Christmas list and head over to  Barrington Books. 

They have a wide selection of art, philosophy, fiction, and even a graphic novel section to spark your curiosity.

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Grab Some Lunch

Luigi’s Restaurant & Gourmet Express

1357 Hartford Ave, Johnston, RI 

In a rush? Luigi’s Restaurant & Gourmet Express offers authentic Italian Cuisine that is already prepared and ready to eat at your request!

Sit in or take your meal on the go.

Photo: Luigi's Restaurant and Gourmet Express

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Even More Lunch!

Tong D Restaurant

156 County Rd, Barrington, RI 

If you’ve got a hearty appetite and love Thai food try Tong D Restaurant for lunch during your shopping excursions.

Tong D has an amazing selection of spicy curry, savory rice, and delicious noodle dishes and even offers vegan selections.

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Do Something Creative

LMNOP Gallery

99 Spring Street, Newport

A community space, bringing together artists and creatives while providing a storefront location to display and sell local artwork and apparel. 

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Participate in and Event

Small Business Saturday Shop RI at the Crowne Plaza

 801 Greenwich Ave, Warwick

Small Business Saturday Shop RI at the Crowne Plaza in Warwick from 9 a.m. to 4 p.m. 

The event will feature over 100 Rhode Island Small Businesses and vendors including entrepreneurs, artists, Farm Fresh RI, Social Venture Enterprises, veterans, and minority-owned businesses. 

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Get Some Retail Therapy

Crosswynds Traders

6 West Marlborough Street, Newport

Offers the latest fashion trends for men and women at an affordable price.

The flagship store is located in Narragansett. 

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Get Ready for a Night Out

Spa Thayer

9 Pier Market Pl, Narragansett, RI

Spa Thayer will have a special on gift certificates: buy one gift certificate and get one 50% off any combination of services.

Don’t forget to book yourself and appointment this Saturday to freshen up after a long holiday weekend, and enjoy 10% off in spa credit.  

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Grab Yourself a Treat

Sweenor’s Chocolates

21 Charles St., Wakefield, RI 

Get some retail therapy at Sweenor’s Chocolates and take home a treat for yourself, and your loved ones - but mostly yourself.

Choose from their assorted boxed chocolates, fudges, and sugar-free candies.

Photo: Sweenor's Chocolates

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Improve Your Space

Mello’s Farm and Flowers Center 

444 Boyds Ln., Portsmouth, RI

Grab some fresh blooms this holiday from Mello’s Farm and Flowers Center.

The family owned and operated business also offers poinsettias, trees, and wreaths to decorate your home with this holiday.

Photo: Mello's Farm and Flowers Center

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Out With the Old

Second Helpings

32 Gooding Avenue, Bristol, RI

Replace some gently used items around your home and get money back to replace them at Second Helpings.

The consignment shop also has plenty of furniture and stylish home goods to revitalize your space.

Photo: Second Helpings

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Gear Up

Second Time Around Sports

328 Atwood Ave - Cranston RI 

Second Time Around Sports has plenty of new and gently used sports gear for the athlete in your family.

They also offer special deals on ski and snowboard goods in store - perfect for winter sports during their race to black Friday event which extends all weekend. 

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Solve a Problem

Bad Dog Tools

24 Broadcommon Rd., Bristol, RI

Bad Dog Tools’ staff can help you find the right tools for the job.

Replace your old drill bits, saw mills and more so you can get back to work on your home improvement project. 

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Don't Forget Fido

Pet Foods Plus

30 Gooding Ave., Bristol, RI 

Pet Foods Plus has a wealth of accessories and new foods and treats to keep your pets happy this winter.

Don’t forget your best friend while out on your holiday shopping spree!

Prev Next

Grab a Drink

The Eddy

95 Eddy St, Providence, RI 

The Eddy is one of the coolest places to grab a cocktail before you make your rounds for the weekend.

Enjoy a signature creation like their “Orange Julius Caesar”, “Solera Flare” or “Up All Night…” cocktails made fresh and don’t forget to grab a bar snack!

Photo: The Eddy

Prev Next

Enjoy Local Atmosphere

 Aurora

276 Westminster St., Providence, RI

Aurora features live music, great drinks, and an even better atmosphere. A great way to spend Small Business Saturday. 

 

Photo: Aurora

Prev Next

Enjoy a Show

Avon Cinema 

260 Thayer St, Providence, RI

The Avon Cinema will be playing new independent and foreign films in an intimate atmosphere. 

Find out what’s playing soon and don’t forget your popcorn!

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Buy Cool Memorabilia

The Time Capsule 

537 Pontiac Ave, Cranston

Comics, records, toys, video games and more, The Time Capsule in Cranston is a great place for holiday shopping during Small Business Saturday. 

The Time Capsule opens at 11 a.m. on Saturday. 

Prev Next

Bar Hop

The Dorrance

60 Dorrance St, Providence, RI 

The Dorrance has an ever-changing cocktail menu and is just a stone’s throw away from other bars like G Pub, Circe, and Congress.

The Dorrance is the perfect spot to start the night right and grab some seriously tasty bar food like their Rhody Calamari, and Duck Confit and Pumpkin. 

Photo: The Dorrance

Prev Next

Grab A Late Night Snack

Local 121

121 Washington St., Providence, RI

Grab some dessert after a long day of shopping and a night of festivities at Local 121.

Choose from their créme brûlée or homemade ice cream and sorbet collections.

Photo: Local 121

Prev Next

Pick up New Music

Olympic Records 

580 Wickenden St, Providence

Need some new music to listen to? Maybe you want to go back in time and pick up some oldies but goodies. 

Olympic Records has everything that you are looking for. 
 

 
 

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