Pat Paolino Cruz Joins Mediapeel - Will Head New Social Women Division
Thursday, September 08, 2011
One of Rhode Island's top social marketing experts has taken on a new role. Pat Paolino Cruz will join Mediapeel as head of the company's new female-focused consumer marketing division to be branded - "Social Women."
Mediapeel is one of New England’s largest full-service marketing, advertising and public relations agency and is headquartered in Lincoln, RI.
“Pat brings to Mediapeel a vast an array of professional accomplishments, creative gifts, and rare, refined insights into the lives of American women that it seems like I’ve partnered with an entire staff in one extraordinary person,” said Gemma.
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Cruz is nationally known for her command of social media. Currently her KLOUT score – a widely trusted metric used to determine one’s overall online sphere of influence by using over 35 variables on Facebook and Twitter to measure true reach, amplification probability, and network score – is 71. She ranks among KLOUT’s top five Rhode Islanders, sharing that distinction with the likes of “Family Guy” creator Seth McFarlene and Anthony Gemma.
“It’s no accident that we decided upon Social Women as the new Mediapeel division’s formal name,” said Mr. Gemma, whose own mastery of social media applications is nationally recognized. “Social media is heavily utilized and trusted by female consumers.”
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“Joining Anthony’s company is without question the logical next step in my career. The combination of my own work to date and Mediapeel’s achievements, reach, and world-class creative and technical capabilities will place Social Women at the epicenter of marketing to female consumers," said Cruz, “Female consumers spend a staggering seven billion dollars yearly. They are information-driven. They shop for themselves and for their families, businesses, and employers. And women are among our most resourceful and successful entrepreneurs.
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