video: One RI Company on Best Retail Brands in US List
Wednesday, March 20, 2013
Global branding agency Interbrand annually ranks the top 50 retail brands. One Rhode Island-based company scored a top position.
CVS scored the #5 position in the U.S. just behind Amazon.com and just ahead of Coach. Walmart finished as the top ranked brand in the U.S.
About the Woonsocket-based company which is homegrown in Rhode Island, Interbrand writes, "Toward its goal of reinventing pharmacy for better health, CVS/pharmacy defines its brand as “healthcare expertise.”
GET THE LATEST BREAKING NEWS HERE -- SIGN UP FOR GOLOCAL FREE DAILY EBLASTAll of the companies are scored on three key aspects that contribute to the assessment:
The financial performance of the branded products or services.
The role of brand in the purchase decision process.
The strength of the brand.
Interbrand's Brand Valuation Methodology from Interbrand on Vimeo.
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