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NEW: Tara Granahan to Team Up With Buddy Cianci on WPRO

Monday, February 18, 2013

 

Buddy Cianci, WPRO AM

The changes keep rolling at 630 WPRO as the AM station tries to shake up the ratings and rebound.

In the past two years, the once leading radio news station has been in nearly constant change - the most recent is Tara Granahan will now join Buddy Cianci in the 3 pm to 6 pm slot. In the past two years Granahan has shifted from John DePetro's sidekick in morning drive, to co-host with Andrew Gobiel, to the reader of ads for Gene Valicenti, and now to Buddy Cianci's co-host.

Granahan replaces radio Hall of Famer Ron St. Pierre who was dismissed from Cumulus' WPRO.

Many Changes

Since Cumulus purchased Citadel, then the parent company of WPRO, the cost reductions have been nearly non-stop. In just the past couple of weeks Andrew Gobiel and St. Pierre have been cut loose. Now, Granahan joining the afternoon show could be an indication of more changes and cost reductions.

Gene Valicenti, lead news anchor at WJAR-TV

Valicenti the Newsman Pitching Ads

With the move of Granahan to the afternoon show it leaves WJAR's lead 6 pm anchor, Gene Valicenti, to do live advertising reads on his own during his morning show on WPRO. Valicenti endorsing companies and products in the morning may create a conflict situation for WJAR News. This is a potential conflict situation for Valincenti who may be reporting on those companies as a new story on TV, but is paid by that very company to endorse it in the morning. Valicenti does receive payment from the individual advertiser for live reads.

 

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