NEW: RI’s A.T. Cross Changes Its Name To Costa Inc.
Wednesday, September 25, 2013
A.T. Cross Company (Nasdaq: ATX) has announced that it will now operate under the name Costa Inc.
Earlier this month, the Company sold its Cross Accessory Division and the rights to the A.T. Cross name which has historically been associated with the writing instrument business.
"We are excited about our new direction," said David G. Whalen, Chief Executive Officer of Costa Inc. "Changing our name to Costa Inc. aligns the corporation's identity with our largest brand and continues our evolution into a growth company focused on the continued rapid expansion of our premium sports sunglass business."
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Costa Inc. owns and manages the Costa and Native Eyewear brands. Known best for its premium sport sunglasses tailored to those sports enthusiasts who play on the water, the Costa brand is rapidly expanding into prescription sunglasses and sports apparel. Likewise, the Native Eyewear brand is becoming the brand of choice for mountain locals and those who aspire to the mountain way of life. Costa is the successor company of A.T. Cross.
The Company's NASDAQ symbol will remain ATX. The company's corporate website is now www.costabrands.com. The email address for the corporate entity will migrate to the @costabrands.com suffix. The company's corporate headquarters has moved to 24 Albion Road, Suite 330, Lincoln, RI 02865. Primary operating locations remain in Daytona Beach, Florida and Denver, Colorado.