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video: NEW: Alex and Ani Expands Media Division

Wednesday, February 20, 2013


Alex and Ani, the Rhode Island-based lifestyle company, will announce two major media acquistions at an official event this afternoon at the company's downtown Providence location. Alex and Ani CEO Giovanni Feroce will also announce a new strategic partnership and a new long-term strategy for the brand's advertising agency of record, Seven Swords Media. The two acquisitions are Bella Consulting and Animal, both Providence-based companies.

Bella Consulting acquisition

Bella Consulting and Events, the Providence-based marketing, public relations and event production firm, will transition into Seven Swords Media, according to founder Rick Simone. 

"Bella is excited to be joining with Seven Swords," Simone told GoLocalProv. "The services we will be able to now offer will be unparalleled." Simone founded Bella Consulting in 2008 and has been the event production company for Alex and Ani for two years.

Animal studio acquisition

Animal, a design studio and video agency based in Providence, was acquired in December 2012 by Alex and Ani, and brings the creative leadership of Animal founder Josh Backer, who is the new executive creative director at Seven Swords. Backer brings to Seven Swords significant partnerhips, including a prestigious strategic marketing, communications and media consulting account with the Smithsonian Institution.

"This is amazing for myself and all my creative collaborators," Backer said. "As a studio, we had so much potential but were lacking resources. I think this acquistion brought us those resources, enabling a significantly large creative community to get to the next level."

For a glimpse of Seven Swords Media new capabilities and work.

Governor Lincoln Chafee will attend today's announcement. For more, look for up-to-the-minute coverage from GoLocal from this afternoon. 


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