Welcome! Login | Register
 

Cicilline Helped Lead House Sit-In; Family Owns Building Tied to Repeated Violence—Congressman Helped Lead House Sit-In; Family Owns Building…

10 July 4 Parades & Firework Displays You Must See in RI—10 July 4 Parades & Firework Displays You…

RI ACLU Says Westerly Yacht Club’s Actions Violate “State’s Civil Rights Act & RI Laws”—RI ACLU Says Westerly Yacht Club's Actions Violate…

Online Voter Registration & Bridge Repair: This Year at the State House—Online Voter Registration & Bridge Repair: This Year…

Watch Hill, RI Gets Named Best Weekend Trip in Northeast by Business Insider—Watch Hill, RI Gets Named Best Weekend Trip…

Fit for Life: Habits - Out With the Old, in With the New—Fit for Life: Habits - Out With the…

Leonard Moorehead, the Urban Gardener: Midsummer’s Eve, Festivus—Leonard Moorehead, the Urban Gardener: Midsummer’s Eve, Festivus

Bruins Top Pick McAvoy Tweeted “I Hate The Bruins So Much” in 2013—Bruins Top Pick McAvoy Tweeted "I Hate The…

Since 1971: How Much a Home Would Have Cost You—Since 1971: How Much a Home Would Have…

The 5 Greatest “Farewell Tours” by MLB Hitters—The 5 Greatest "Farewell Tours" by MLB Hitters

 
 

video: NEW: Alex and Ani Expands Media Division

Wednesday, February 20, 2013

 

Alex and Ani, the Rhode Island-based lifestyle company, will announce two major media acquistions at an official event this afternoon at the company's downtown Providence location. Alex and Ani CEO Giovanni Feroce will also announce a new strategic partnership and a new long-term strategy for the brand's advertising agency of record, Seven Swords Media. The two acquisitions are Bella Consulting and Animal, both Providence-based companies.

Bella Consulting acquisition

Bella Consulting and Events, the Providence-based marketing, public relations and event production firm, will transition into Seven Swords Media, according to founder Rick Simone. 

"Bella is excited to be joining with Seven Swords," Simone told GoLocalProv. "The services we will be able to now offer will be unparalleled." Simone founded Bella Consulting in 2008 and has been the event production company for Alex and Ani for two years.

Animal studio acquisition

Animal, a design studio and video agency based in Providence, was acquired in December 2012 by Alex and Ani, and brings the creative leadership of Animal founder Josh Backer, who is the new executive creative director at Seven Swords. Backer brings to Seven Swords significant partnerhips, including a prestigious strategic marketing, communications and media consulting account with the Smithsonian Institution.

"This is amazing for myself and all my creative collaborators," Backer said. "As a studio, we had so much potential but were lacking resources. I think this acquistion brought us those resources, enabling a significantly large creative community to get to the next level."

For a glimpse of Seven Swords Media new capabilities and work.

Governor Lincoln Chafee will attend today's announcement. For more, look for up-to-the-minute coverage from GoLocal from this afternoon. 

 

Related Articles

 

Enjoy this post? Share it with others.

 
 
:!