Welcome! Login | Register
 

Side of the Rhode: Who’s Hot and Who’s Not - May 29, 2015—Every Friday, GoLocalProv's Russ Moore breaks down who…

Saul Kaplan: Stop Treating Business Model Innovation As Change Management—There’s plenty of time for change management once…

Gencarella: Let’s Leave It A Local Issue—The question “How did it get this way?”…

Finneran: Give Us This Day Our Daily Bread—In the pews are the people, and in…

Matt Light Announces Charity Event Related to Deflategate—Matt Light recently announced a fundraising campaign

ACLU of RI Files Lawsuit That Challenges 106-Year-Old Statute—The ACLU of Rhode Island filed a federal…

Councilman Hassett to Address Property Issues in Providence Neighborhood—Councilman Terrence M. Hassett (Ward Twelve) released a…

Providence Ranked 4th Most LGBT-Friendly City in U.S.—Providence, RI is the fourth most LGBT-friendly city…

FBI Charges Top FIFA Execs - What Does This Mean for Soccer?—In events that are still unfolding, nine FIFA…

Should the Red Sox Look to Pawtucket For Improvements?—The Red Sox should look to their Triple-A…

 
 

video: NEW: Alex and Ani Expands Media Division

Wednesday, February 20, 2013

 

Alex and Ani, the Rhode Island-based lifestyle company, will announce two major media acquistions at an official event this afternoon at the company's downtown Providence location. Alex and Ani CEO Giovanni Feroce will also announce a new strategic partnership and a new long-term strategy for the brand's advertising agency of record, Seven Swords Media. The two acquisitions are Bella Consulting and Animal, both Providence-based companies.

Bella Consulting acquisition

Bella Consulting and Events, the Providence-based marketing, public relations and event production firm, will transition into Seven Swords Media, according to founder Rick Simone. 

"Bella is excited to be joining with Seven Swords," Simone told GoLocalProv. "The services we will be able to now offer will be unparalleled." Simone founded Bella Consulting in 2008 and has been the event production company for Alex and Ani for two years.

Animal studio acquisition

Animal, a design studio and video agency based in Providence, was acquired in December 2012 by Alex and Ani, and brings the creative leadership of Animal founder Josh Backer, who is the new executive creative director at Seven Swords. Backer brings to Seven Swords significant partnerhips, including a prestigious strategic marketing, communications and media consulting account with the Smithsonian Institution.

"This is amazing for myself and all my creative collaborators," Backer said. "As a studio, we had so much potential but were lacking resources. I think this acquistion brought us those resources, enabling a significantly large creative community to get to the next level."

For a glimpse of Seven Swords Media new capabilities and work.

Governor Lincoln Chafee will attend today's announcement. For more, look for up-to-the-minute coverage from GoLocal from this afternoon. 

 

Related Articles

 

Enjoy this post? Share it with others.

 
 
:)