Welcome! Login | Register
 

Herb Weiss: Mistaken Identity Can Be Hazardous to Your Business—Eastside customers of The Camera Werks, a long-time…

10 Dishes That Show Providence’s Love of Bacon—Early man would be nothing without the invention…

5 Live Music Musts - October 24, 2014—“5 Live Music Musts” features rock and roll,…

Tom Finneran: I’m Joe Citizen and I Disapprove These Messages—We’re less than two weeks away from Election…

The Scoop: Fung Releases New Television Ad, Smith Blasts Paiva-Weed, and More—Welcome back to The Scoop, the 4 p.m.…

RI Emergency Rooms: How Long You Have to Wait—Find out how long you have to wait…

Providence Sky Chiefs Press Conference (REPLAY)—Replay of Thursday's Sky Chiefs Press Conference

Former Friar Bryce Cotton Released by Spurs—Former Friar Bryce Cotton released by Spurs

NEW: Cianci Announces Plan to Reform Providence Schools—Independent candidate for Mayor Vincent A. Cianci, Jr…

Carol Anne Costa: Monica Lewinsky, Patient Zero—Monica Lewinsky has gone viral, started tweeting, and…

 
 

video: NEW: Alex and Ani Expands Media Division

Wednesday, February 20, 2013

 

Alex and Ani, the Rhode Island-based lifestyle company, will announce two major media acquistions at an official event this afternoon at the company's downtown Providence location. Alex and Ani CEO Giovanni Feroce will also announce a new strategic partnership and a new long-term strategy for the brand's advertising agency of record, Seven Swords Media. The two acquisitions are Bella Consulting and Animal, both Providence-based companies.

Bella Consulting acquisition

Bella Consulting and Events, the Providence-based marketing, public relations and event production firm, will transition into Seven Swords Media, according to founder Rick Simone. 

"Bella is excited to be joining with Seven Swords," Simone told GoLocalProv. "The services we will be able to now offer will be unparalleled." Simone founded Bella Consulting in 2008 and has been the event production company for Alex and Ani for two years.

Animal studio acquisition

Animal, a design studio and video agency based in Providence, was acquired in December 2012 by Alex and Ani, and brings the creative leadership of Animal founder Josh Backer, who is the new executive creative director at Seven Swords. Backer brings to Seven Swords significant partnerhips, including a prestigious strategic marketing, communications and media consulting account with the Smithsonian Institution.

"This is amazing for myself and all my creative collaborators," Backer said. "As a studio, we had so much potential but were lacking resources. I think this acquistion brought us those resources, enabling a significantly large creative community to get to the next level."

For a glimpse of Seven Swords Media new capabilities and work.

Governor Lincoln Chafee will attend today's announcement. For more, look for up-to-the-minute coverage from GoLocal from this afternoon. 

 

Related Articles

 

Enjoy this post? Share it with others.