video: NEW: Alex and Ani Designer Rafaelian Appears Tonight on “The Boss”
Monday, March 11, 2013
Giovanni Feroce, Alex and Ani CEO, appeared on NECN's 7am Morning Show with Steve Aveson and Bridget Blythe this morning to promote tonight's episode. "The Boss" series explores the leadership roles behind New England's most successful brands.
Feroce also discussed Alex and Ani's latest venture "Path of Life: Why I Wear My Alex and Ani," a publication co-written by Cyd McKenna and Mr. Feroce that explores the inspirational stories that capture the brand.
Want a preview look at Rafaelian's appearance tonight? Watch, here.
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