Media Buzz: Cumulus Shake-Up Begins, New Sunrise Show Shines, Where’s The New ProJo?
Thursday, October 06, 2011
Channel 10: Things are off to a good start for the new crew of the Sunrise Show. Long-time morning anchor, Frank Coletta was recently joined on the anchor desk by Barbara Morse Silva. A look at the 6am hour ratings from last week---compared to the 6am hour ratings for the same number of days from last month—shows that the audience has increased a full rating point so far. Each rating point represents about 6,200 households that are watching a particular program at a specific time. The numbers last week show WJAR had a 7-rating representing about 43,000 households watching. WPRI-Channel 12 had a 4-rating so while Channel 12 has edge the numbers closer—Channel 10 remains a clear #1.
News Director Chris Lanni says in a time when a lot of different news formats are competing for audience, he’s happy so far. “Transitions like this in our new fractured media would take longer to gain traction. So we’re very pleased with the initial ratings response and plan to continue to build on NBC 10 Sunrise’s success”.
Channel 6’s morning show comes in at less than a 1-rating so really the two morning news shows remain Channel 10 & Channel 12. Channel 10 is also running some creative promos for the new morning show line-up designed to show that every morning the Sunrise Show (since it does run 7 days a week including weekends with Mario Hilario) has what the station calls the most experienced morning show team.
ProJo: It remains a media mystery as to when the Providence Journal will be launching it’s pay-wall version of Pro-Jo.com and also unveil the new website look. As reported here, the switch to charging people for some areas of content was expected by now but it still hasn’t happened. Readers can expect to be charged for certain access to the paper’s website. It is not clear yet what that charge will be to read some sections of the paper on-line. During the paper’s most recent financial confernece call the pay-wall initiative was addressed and the expectation was that it would be live by now.
Cumulus/Citadel: Radio trade publications and websites like Radio-Info.org are full of information about some of the turmoil happening at former Citadel Broadcasting stations that are now part of Cumulus. Citadel had several stations here which also could be affected. WPRO-AM, 92 Pro-Fm, and Lite Rock 105 used to be in the Citadel cluster but are now part of the Cumulus group. Cumulus has been making major changes at KABC/KLOS in Los Angeles with top management and other markets like Atlanta are already seeing changes. This is all causing some anxious moments for Citadel stations. No changes at the Providence stations as of this writing but at least two station insiders from the former Citadel stations here say “there a lot of closed door meetings going on and you can feel some of the tension in the building for sure”.
Saying Goodbye to Don Coyne: A formal going away party for long time Channel 6 sports anchor/reporter Don Coyne is happening. Coyne, who spent many years at the station parted ways with the new management recently. His replacement is Courtney Fallon who previously worked at WHDH-TV in Boston as a news writer.
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