MA Gaming Commission Chair Says Twin River Has Not Won Yet
Thursday, December 31, 2015
The Boston Globe story all but declared that Twin River had crushed the upstart facility Plainridge - the first of Massachusetts gaming properties to come online. The blog post claims it is far to early to declare a victor.
Twin River has repeatedly claimed that they can wind the consumer's loyalty by offering a better and more varied experience as well as superior service. A GoLocal story this summer compared the amenities at the two facilities.
READ THE POST:
Recently you may have heard public discussion or seen several news reports about the fact that revenues at Plainridge Park Casino are at present running behind expectations. While the Gaming Commission is certainly aware of this trend, and while we will continue to closely monitor and evaluate the performance of our licensees, I believe there are several key points that should be taken into consideration as part of our ongoing dialogue about this matter:
–First, five months of operation does not provide enough data to draw any significant conclusions about the status or future of gaming in Massachusetts. Gaming as an economic development tool is a long term play. At the end of the start-up period in 2018, Massachusetts will have seen an investment of at least $3.4 Billion in its casino industry—Plainridge accounts for $250 Million of that investment. . It will be many years before we will be able to truly assess the economic outcomes of the Commonwealth’s decision to authorize expanded gaming.
–Second, while gaming tax revenue (already $30 Million) was one of the motivations for authorizing casinos, it was only one of several. On all the others—jobs (more than 500, including 112 people hired directly from unemployment); capital investment ($250 Million); payments to cities and towns; and local supplier purchasing ($1.8 Million), it is clear that the Plainridge Park Casino has been a substantial economic plus for the Town of Plainville, the region, and the Commonwealth.
–Third, while some have suggested the lower than expected revenues is an indication that the gambling market is saturated in Southern New England, the initial facts tell a different story: in the first 4 full months of Plainridge operation, slot machine revenues in the 5 casinos in Rhode Island, Connecticut and Massachusetts have increased by $37 million. All of that growth has been in the Plainridge facility. And meanwhile, Plainridge seems to have recaptured $22 Million in slot revenue from its competitors–a major objective of the legislation.
–And finally, despite performing below expectations, the Plainridge facility is performing at a far better rate on a per machine basis than all but one of the 14 other casinos that have opened in Pennsylvania, Maryland and Ohio over the last 10 years.
Massachusetts made the decision to permit casinos—under the most rigorous and progressive controls in the country (in terms of local control, community mitigation, comprehensive research, and innovative responsible gaming strategies). Our job at the Gaming Commission is to implement that law in a way that maximizes the benefits and keeps the unintended consequences to the barest minimum.
It will take some time to see how we do.
Related Slideshow: How Do Twin River Casino and Plainridge Park Casino Match Up?
With Plainridge Park Casino opening in Plainville, MA, GoLocal looked into how the new facility will measure up against Twin River Casino in Lincoln, RI.
1.) Payout Percentage: How much of each dollar spent is won back by a customer.
Number of Hotel Rooms
Twin River: None
Plaindridge Park: None
Neither Twin River or Plainridge Park currently offer hotel accomodations for their customers. Instead, they suggest to search for nearby options.
However, plans to build a hotel at Twin River were approved in March of 2015 by the RI House of Representatives. A date for when construction would be finalized has not been announced.
Twin River: 2007
Plaindridge Park: 2015
Twin River's grounds were first established when Lincoln Downs was built in 1947. It officially became known as Twin River Casino in March of 2007.
The casino at Plainridge Park has just been finalized, but the facility first opened in 1999 as a racetrack.
Twin River: Twin River Event Center
Plaindridge Park: Revolution 1776 Lounge
Twin River's 29,000 square foot venue will play host to Whitesnake on July 24 and Boz Scaggs on August 1.
The Revolution 1776 Lounge will welcome Thirty 6 Red on June 25, Bon Jersey on June 27, and Shattered on June 28.
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