GoLocal24 Launches “Social Targeted Sponsored Content”
Monday, February 23, 2015
"Local Digital News Company Creates Sponsored Content Targeted to Micro Audiences"
GoLocal24, a rapidly growing local news and information media company focused on providing high quality digital content in mid-sized markets, has launched “Social Targeted Sponsored Content,” a tool designed to connect content to the specific audience that would be most interested by leveraging social media targeting.
“Through ‘Social Targeted Sponsored Content,’ advertisers can talk to the audience that they want to talk to, and can cut out the waste,” said Josh Fenton, CEO and Co-Founder of GoLocal24. “The efficiency is tremendous – a sponsored series about beauty can be micro-targeted to a specific geographic area, gender, age, and consumer behavior.”
The process for developing the “Social Targeted Sponsored Content” has been a 16-month evolution by GoLocal24 and the process is now leveraged by some of the best brands and smartest agencies on both coasts.
While news companies like the New York Times Company are doing sponsored content, what differentiates GoLocal24 is the ability to work with advertisers on the vision, scope, and goals of the sponsored content series to maximize the ability to target to meet each advertiser’s desired goals. GoLocal24 is able to utilize dozens of social media accounts to promote content to micro-targets.
Karen Shuster, Vice President of Media at New England advertising agency Duffy and Shanley said, "GoLocalProv ran a content driven series for Navigant called ‘You Know You're From…When’ in 2014. Navigant needed a plan that was unique, focused, and could address all of Navigant's locations in RI. ‘You Know You're From…When’ ran weekly, provided engaging localized content on nostalgic qualities of each town, and was then pushed out to targeted social media pages of the specific town of the week. In addition to being creative, the ability to target the exact audience Navigant needed to reach was a difference maker.”
GoLocal24 is driven to deliver the highest quality journalism – enterprise investigative stories, top-flight lifestyle features and local sports supplied by the best journalists in the region. More than 70 reporters, editors, experts and MINDSETTERS™ are contributing to the GoLocal24 sites.
Fenton launched the first site, GoLocalProv, with co-founder Paul Krasinski in mid-2010. The two started GoLocalWorcester in 2012. “We are seeing unprecedented growth and behavioral change by readers and viewers. The GoLocal brand is becoming a primary source of news and we are seeing national news organizations, as well as local TV and radio, depend on GoLocal’s reporting,” said Fenton.
GoLocal24’s original content has been picked up by Politico, the New York Times, Daily Mail, New York Post, Huffington Post, CBS Radio, ESPN, Yahoo Sports, Clear Channel, Deadspin, Cumulus, Entercom’s WEEI, Boston Globe, Fox News, Boston Herald, Oregonian, and dozens of other news organizations.
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