video: GoGo Cast Unveils Micro-Targeted Adv Digital Signage Networks Linked to Mobile
Monday, March 05, 2012
GoGo Cast Inc., has launched GoGoMobile™ service, a micro-targeting advertising solution that allows consumer engagement with real-time deals through their mobile device. GoGoMobile integrates with GoGo Cast’s digital signage Go-Screen™ marketing solution giving individual retail chain stores the ability to extend their reach from within the store, directly to the consumer.
“We are thrilled to be the first digital signage provider to offer our advertisers the ability to provide real-time, hyper-local messaging and dynamic content through the integration of our new mobile service with our extensive in-store networks,” said David Paolo, President and CEO of GoGo Cast. “GoGo Cast is quickly becoming the solution of choice for retail chains and brands to reach ‘on-the-go’ qualified buyers.”
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Digital Platform
This new mobile platform is both location-aware and time-sensitive. It allows consumers who are interested in finding sales and specials on their favorite products to set triggers that notify them when deals become available in their area. Deals are easy to redeem at the local dealer and do not require the hassle of bar codes, coupons and credit card subscriptions. GoGoMobile’s popularity element ranks the best deals in real-time and real-engagement overall. The integration with Facebook and Twitter gives users the capability to share information and add new deals they find, as well as invite their friends to GoGoMobile directly from their mobile device or at the GoGoMobile website.
GoGoMobile application can improve marketing ROI by delivering offers to the shopper using geo-fencing technology. GoGoMobile supports popular social networking applications such as Facebook® and Twitter and will be available as a downloadable mobile application for iPhone® and Droid mobile users.
What Consumers Want
Chief Marketing Officer Council (CMO Council) reports in a study of 1,300 consumers surveyed, 72% of consumers report they will use social media to stay engaged with a brand, while 67% will use it to be eligible for exclusive offers, and 40 % will use social media for news and information about specific products.
"Through GoGoMedia™, we enable brands and vendors to extend their reach beyond the traditional social media engagement, and provide a cost effective and highly efficient means for them to directly engage consumers with information and offers,” Paolo, concluded.
GoGoMobile is integrated with GoGo Cast’s in-store GoScreen’s network enabling user engagement with deals and offers at all touch-points from discovery to purchase. GoGo Cast’s premier digital in-store displays enhance customers’ in-store experience and give vendors the opportunity to highlight key selling points, complementing traditional point-of-purchase advertising. GoGoMobile offers a full-featured vendor portal for creating, distributing and managing ‘Deals on the Go’™ campaigns, as well as a HTML5 website specifically formatted for smart phones using geo-fencing for deal location.
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