UPDATED: GoGo Cast Lands GTECH - Now Largest Retail TV Network
Tuesday, October 11, 2011
UPDATE: Please see GoLocalTV today with an exclsuive interview with GoGo Cast CEO David Paolo.
The agreement positions GoGo Cast to become the largest “retail” television network, delivering point-of-purchase
product promotions across the U.S.
GTECH will offer GoGo Cast’s digital out-of-home solutions to GTECH’s lottery partners in the U.S. Today, GTECH currently services approximately 145,000 lottery retailers nationwide.
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“The GoGo Cast solution provides an excellent advertising platform for some of our lottery customers and their retail partners, and also serves as a perfect complement to GTECH’s existing Enterprise Series MultiMedia digital-messaging displays,” said Alan Eland, senior vice president and chief operating officer for GTECH North America.
The sophisticated GoGo Cast platform provides scheduling flexibility that allows programming to be segmented into multiple day parts, making it possible to promote specific items at times most relevant to customer purchase patterns.
“With this agreement, our vision of creating and managing the largest nationwide ‘Retail’ Television Network can be realized. GTECH will utilize GoGo Cast’s extensive customer and location data to create streaming lottery content tailored to retailer locations in U.S. jurisdictions in which the parties agree to deploy the GoGo Cast solution,” said David Paolo, president and CEO of GoGo Cast. “Once deployed in a jurisdiction, lotteries and their retailers will have the ability to reach an in-store audience to deliver impactful marketing messages at precisely the right time and location to influence purchase decisions,” Mr. Paolo concluded.
In addition to GTECH, GoGo Cast owns enterprise-class, digital out-of-home networks nationwide at Gulf Express, XtraMart, Tedeschi Food Shops, Li'l Peach, Store24, Daily’s, Colbea Shell, and many independent networks.
See an exclusive interview with GoGo Cast's CEO David Paolo on GoLocalTV today at 4:00 pm.