Atom Media Group to Launch Whatever You Do … Rhode Island™
Tuesday, August 11, 2015
GoLocalProv Business Team
One RI agency bidding on the state tourism account is not waiting around. They have designed the creative and are launching an ad campaign promoting RI.
Whatever You Do. . . Rhode Island™ is the campaign designed by ATOM Media Group (AMG) for the Rhode Island Commerce Corporation’s request to create
“compelling outreach, design, branding, marketing, and advertising campaigns that rebrand our state and promote it effectively and memorably as a place to visit, live, work, or start a business," said Michael Mota, CEO of the firm.
Agencies looking to win the state's $5 million RFP for the tourism account needed to submit their bids last Friday. It is known if RI's largest agencies, Add Ventures, RDW Group, Nail, and Duffy and Shanley submitted bids.
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ATOM has promised only to be compensated by a media fee if the account is awarded and will direct the $5 million in state funds to a national buy. The firm says it will help to raise funds in RI to promote the message in the state.
According to Michael Mota, CEO of Rhode Island-‐based AMG, “Whatever You Do … Rhode Island™ represents a radical departure from typical campaigns previously undertaken not only here, but in every other state in the union as well. In the most meaningful way imaginable, this campaign will be made possible not only for Rhode Islanders, but by Rhode Islanders and others.”
Related Slideshow: Tourism Promotion: See How Much States Spend
Below is the amount spent at the state level on tourism promotion, the total amount of expenditures, and the ratio of tourism spending to total spending. Figures on tourism spending are taken from skift.com, a global travel news and information site.
State expenditures were obtained from the National Association of State Budget Officers. Information is for fiscal year 2013, the most recent for which data in both categories was available. Note that complete data was not available for the states of Connecticut and Washington. States are listed in order of lowest to highest spenders.
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48.
State: Pennsylvania
Tourism Spending: $5.8 Million
Total Expenditures: $85.3 Million
% of State Budget Spent on Tourism Promotion: 0.0068%
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47.
State: Indiana
Tourism Spending: $2.3 million
Total Expenditures: $28.1 million
% of State Budget Spent on Tourism Promotion: 0.0082%
Photo: Diego Delso
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46.
State: Ohio
Tourism Spending: $5 million
Total Expenditures: $58.2 million
% of State Budget Spent on Tourism Promotion: 0.0086%
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45.
State: Rhode Island
Tourism Spending: $710,000
Total Expenditures: $7.8 Million
% of State Budget Spent on Tourism Promotion: 0.0090%
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44.
State: Iowa
Tourism Spending: $2.4 million
Total Expenditures: $19.5 million
% of State Budget Spent on Tourism Promotion: 0.0123%
Photo: Ben Franske
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43.
State: New York
Tourism Spending: $19 million
Total Expenditures: $133 Million
% of State Budget Spent on Tourism Promotion: 0.0144%
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42.
State: Georgia
Tourism Spending: $6.8 million
Total Expenditures: $42.4 million
% of State Budget Spent on Tourism Promotion: 0.0160%
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41.
State: New Jersey
Tourism Spending: $9 million
Total Expenditures: $50.8 million
% of State Budget Spent on Tourism Promotion: 0.0177%
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40.
State: Massachusetts
Tourism Spending: $10.9 million
Total Expenditures: $57.5 million
% of State Budget Spent on Tourism Promotion: 0.0189%
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39.
State: Delaware
Tourism Spending: $1.9 million
Total Expenditures: $9.1 million
% of State Budget Spent on tourism Promotion: 0.0213%
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38.
State: California
Tourism Spending: $50 million
Total Expenditures: $211.4 million
% of State Budget Spent on Tourism Promotion: 0.0236%
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37.
State: North Carolina
Tourism Spending: $10.4 million
Total Expenditures: $43 million
% of State Budget Spent on Tourism Promotion: 0.0242%
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36.
State: Minnesota
Tourism Spending: $8.5 million
Total Expenditures: $33,074,000,000
% of State Budget Spent on Tourism Promotion: 0.0257%
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35.
State: Maryland
Tourism Spending: $10.4 million
Total Expenditures: $36.2 million
% of State Budget Spent on Tourism Promotion: 0.0287%
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34.
State: Kentucky
Tourism Spending: $7.4 million
Total Expenditures: $25.6 million
% of State Budget Spent on Tourism Promotion: 0.0288%
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33.
State: Kansas
Tourism Spending: $4.8 million
Total Expenditures: $13.9 million
% of State Budget Spent on Tourism Promotion: 0.0344%
Photo: Gerald B. Keane
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32.
State: West Virginia
Tourism Spending: $7.7 million
Total Expenditures: $22.3 million
% of State Budget Spent on Tourism Promotion: 0.0345%
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31.
State: Mississippi
Tourism Spending: $6.4 million
Total Expenditures: $18.5 million
% of State Budget Spent on Tourism Promotion: 0.0346%
Photo: Wikimedia Commons
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30.
State: Wisconsin
Tourism Spending: $14.9 million
Total Expenditures: $42.7 million
% of State Budget Spent on Tourism Promotion: 0.0348%
Photo: Wikimedia Commons
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29.
State: Tennessee
Tourism Spending: $11.7 million
Total Expenditures: $30.4 million
% of State Budget Spent on Tourism Promotion: 0.0384%
Photo: Jeremy Atherton
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28.
State: Virginia
Tourism Spending: $17.6 million
Total Expenditures: $45.7 million
% of State Budget Spent on Tourism Promotion: 0.0385%
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26.
State: Arizona
Tourism Spending: $12.9 million
Total Expenditures: $28.2 million
% of State Budget Spent on Tourism Promotion: 0.0456%
Photo: Luca Galuzzi
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25.
State: Oregon
Tourism Spending: $12 million
Total Expenditures: $25.8 million
% of State Budget Spent on Tourism Promotion: 0.0465%
Photo: Max Schwarz
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24.
State: Alabama
Tourism Spending: $11.6 million
Total Expenditures: $24.5 million
% of State Budget Spent on Tourism Promotion: 0.0473%
Photo: Wikimedia Commons
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23.
State: New Mexico
Tourism Spending: $7.1 million
Total Expenditures: $14.6 million
% of State Budget Spent on Tourism Promotion: 0.0483%
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22.
State: Louisiana
Tourism Spending: $13.2 million
Total Expenditures: $27.3 million
% of State Budget Spent on Tourism Promotion: 0.0483%
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20.
State: Missouri
Tourism Spending: $11.6 million
Total Expenditures: $22.9 million
% of State Budget Spent on Tourism Promotion: 0.0506%
Photo: Daniel Schwen
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19.
State: Colorado
Tourism Spending: $14.7 million
Total Expenditures: $29.035 million
% of State Budget Spent on Tourism Promotion: 0.0506%
Photo: Gorgo
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17.
State: Michigan
Tourism Spending: $27.4 million
Total Expenditures: $47.3 million
% of State Budget Spent on Tourism Promotion: 0.0578%
Photo: Dave Parker
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15.
State: South Carolina
Tourism Spending: $13.6 million
Total Expenditures: $22.2 million
% of State Budget Spent on Tourism Promotion: 0.0612%
Photo: MoodyGroove
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14.
State: Arkansas
Tourism Spending: $15.1 million
Total Expenditures: $21.4 million
% of State Budget Spent on Tourism Promotion: 0.0704%
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13.
State: Illinois
Tourism Spending: $55.4 million
Total Expenditures: $65.2 million
% of State Budget Spent on Tourism Promotion: 0.0849%
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12.
State: Florida
Tourism Spending: $56.2 million
Total Expenditures: $63.9 million
% of State Budget Spent on Tourism Promotion: 0.0879%
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11.
State: North Dakota
Tourism Spending: $5.1 million
Total Expenditures: $5.712 million
% of State Budget Spent on Tourism Promotion: 0.0893%
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10.
State: Idaho
Tourism Spending: $7.2 million
Total Expenditures: $6.691 million
% of State Budget Spent on Tourism Promotion: 0.1076%
Photo: Wikimedia Commons
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9.
State: Utah
Tourism Spending: $14.4 million
Total Expenditures: $12.679 million
% of State Budget Spent on Tourism Promotion: 0.1136%
Photo: Bernard Gagnon
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8.
State: Maine
Tourism Spending: $9.8 million
Total Expenditures: $7.679 million
% of State Budget Spent on Tourism Promotion: 0.1276%
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7.
State: New Hampshire
Tourism Spending: $6.9 million
Total Expenditures: $5.017 million
% of State Budget Spent on Tourism Promotion: 0.1375%
Photo: Wikimedia Commons
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6.
State: Wyoming
Tourism Spending: $12.6 million
Total Expenditures: $9.132 million
% of State Budget Spent on Tourism Promotion: 0.1380%
Photo: Shiras Rajendran
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5.
State: Alaska
Tourism Spending: $17 million
Total Expenditures: $11.838 million
% of State Budget Spent on Tourism Promotion: 0.1436%
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4.
State: Nevada
Tourism Spending: $14.8 million
Total Expenditures: $8.897 million
% of State Budget Spent on Tourism Promotion: 0.1663%
Photo: John Phelan
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3.
State: Montana
Tourism Spending: $12.3 million
Total Expenditures: $6.04 million
% of State Budget Spent on Tourism Promotion: 0.2036%
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2.
State: South Dakota
Tourism Spending: $12.2 million
Total Expenditures: $4.098 million
% of State Budget Spent on Tourism Promotion: 0.2977%
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1.
State: Hawaii
Tourism Spending: $75 million
Total Expenditures: $11.584 million
% of State Budget Spent on Tourism Promotion: 0.6474%
Photo: Cristo Vlahos
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