ALEX AND ANI’s Marketing Leadership Change
Saturday, October 17, 2015
Bonifacino has been part of the team that helped the company grow from just a few million in revenue in 2010 to a projected $300 plus million in revenue this year.
The Rhode Island-based company is one of the fastest growing companies in the US over the past few years.
“Ryan's insights and commitment have always pushed us toward a better customer experience and have made us a stronger company," said Carolyn Rafaelian, founder, creative director and CEO of ALEX AND ANI. "We feel fortunate to have had the benefit of his passion and positivity for the last five years, and we're grateful that he'll be working with us through the rest of the year."
Bonifacino joined ALEX AND ANI in 2010, and currently oversees digital marketing, online advertising, social media and e-commerce. He will advise ALEX AND ANI through the end of 2015 on company strategy related to the company's busy fourth quarter and holiday season as well as longer term strategic plans.
"ALEX AND ANI's rapid growth – from a $20 million business in 2011 to a $350 million business this year – has in no small part been based on our ongoing digital commitment, and Ryan has been an important part of that," said Harlan Kent, president of ALEX AND ANI. "Digital platforms allow our customers to connect with us and each other wherever they are, and we're already seeing the result of our$7 million investment in these strategies over the last two years. Digital revenues now account for 25% of our business, and our recent app launch is clear evidence of our customers' ongoing interest in these tools," he added. "We're all happy for Ryan and are excited to see his next endeavor."
Bonifacino is expected to attend business school to pursue an MBA.
Related Slideshow: Great Moments in Alex and Ani History
On the Silver Screen
Alex and Ani Hit Silver Screen
Local jewelry makers and retailers Alex and Ani has partnered with ScreenVision Direct, the worldwide leader in cinema advertising, on a project that includes playing a movie trailer advertisement in Rhode Island theaters. It represents a new type of advertising environment for Alex and Ani. Read More
Fastest Growing Companies
Alex and Ani Named One of America's Fastest Growing Companies
Leading business publication Inc. Magazine has ranked Designer Carolyn Rafaelian’s Alex and Ani, Inc. number 470 on its annual Inc. 500 list, jumping nearly 800 spots since last year’s ranking of 1,247 on the Inc. 5000. This exclusive ranking of the nation’s fastest-growing private companies recognizes Alex and Ani as the only Rhode Island based company to make the 500 list – a prestigious acknowledgment among the nation’s primary independent-minded entrepreneurs. Read More
$1M Donation to Bryant
Alex and Ani Donates 1 Million to Bryant University
Alex and Ani, Inc. - named one of Inc. Magazine’s 500 fastest growing companies for 2011, has donated $1 million to Bryant University. The gift -- $100,000 a year for 10 years – will support the University’s nationally recognized International Business (IB) program. Read More
Biz Person of the Year
Alex and Ani's Rafaelian RI Small Businessperson of the Year
Celebrating a substantial history as an established business, growth in the number of employees, innovativeness of products and contributions to the community, the U.S. Small Business Administration has announced Alex and Ani, Inc. Owner, Designer Carolyn Rafaelian, Rhode Island’s Small Business Person of the Year. The announcement means she will compete for the National Small Business Person of the Year. Read More
$1M Donation to RIC
Alex and Ani Donates $1M to Rhode Island College
Alex and Ani, LLC has donated $1 million — $100,000 a year over 10 years — to Rhode Island College. In recognition of the donation to the college, the new $17 million Art Center currently under construction building will be named Alex and Ani Hall. Read More
Alex and Ani Founder Buys Belcourt Castle
Belcourt Castle has been sold to jewelry designer Carolyn Rafaelian for more than $3 million. The sale by the Tinney Family to the founder of Alex and Ani is the most recent in a series of acqusitions and expansions tied to the Rhode Island-based jewelry company. Read More
Buying a Vineyard
$8.95 Million Sale of Sakonnet Vineyards To Alex and Ani Final
Lila Delman has announced the sale of Sakonnet Vineyards in Little Compton, listed at $8,950,000, to Alex and Ani, the Cranston-based jewelry company. According to RI’s statewide MLS service, this is the highest sale in Little Compton in the last two years. Melanie Delman, President of Lila Delman, Susana Gustavson and Robin Nicholson, Broker Associates with the company, represented the seller. Read More
Alex and Ani Designer Rafaelian Appears on “The Boss”
Alex and Ani Designer and Founder Carolyn Rafaelian starred in NECN's "The Boss," on March 11, 2013 at 8pm EST.Giovanni Feroce, Alex and Ani CEO, appeared on NECN's 7am Morning Show with Steve Aveson and Bridget Blythe to promote the episode. Read More
Alex and Ani Fuels Economy - Creates Thousands of Jobs in RI
Rhode Island’s economy may be stuck in a low growth gear, but Alex and Ani is developing into one of the bright spots for the Rhode Island economy according to a report by Bryant University’s John H. Chafee Center for International Business and The Center for Global and Regional Economic Studies. The Bryant report found that in 2012, the company directly or indirectly generated nearly 1,100 fulltime jobs in Rhode Island. Read More
Celtics Team Wine
Celtics Name Carolyn’s Sakonnet Vineyard Official Team Wine
The Boston Celtics have named Carolyn's Sakonnet Vineyard as the official team wine, in a partnership announced today between the 17-time World Champions and the domestic, international-award winning wine producer in Rhode Island. Read More
Man of the Year
Rhode Island’s Man of the Year: Giovanni Feroce
In 2013, no one man has done more to transform Rhode Island's self-confidence than Giovanni Feroce.
In just four short years, he helped to grow a small Rhode Island jewelry company from just $4 million in sales to over $200 million. No favorite son has spent more time and energy reinvesting in the Ocean State, between rebuilding a manufacturing base, to multiple million dollar donations to colleges in the state, to growing jobs. Read More
Alex and Ani Appoints Carolyn Rafaelian Interim CEO
Alex and Ani has announced that founder Carolyn Rafaelian has been named Interim CEO of the Cranston-based life-style brand company.
The company, which has grown to be one of the largest employers and manufacturers in Rhode Island, has been on a rocket of good news. Presently featured in a national ad for Bank of America, the Alex and Ani has been featured as a model for innovation, branding, and Made in America manufacturing. Read More
- NEW: Rhode Island College Unveils New Alex and Ani Hall Art Center
- Alex and Ani Fuels Economy - Creates Thousands of Jobs in RI
- NEW: Alex and Ani Previews 2014 Super Bowl Ad
- NEW: Alex and Ani “Path Of Life” Book Will Debut March 4
- NEW: Alex and Ani Designer Rafaelian Appears Tonight on “The Boss”
- BREAKING: Alex and Ani Appoints Carolyn Rafaelian Interim CEO
- TIMELINE: The Amazing Growth of RI’s Alex and Ani
- Alex And Ani Charity By Design Donates $20 Million in Four Years
- URI Student, Alex and Ani Design Bracelets to Benefit Clean Water Charity
- Alex and Ani, Celtics Team Up for New Arts Studio at Roger Williams Middle School
- NEW: Alex and Ani Finds New Investor, Company Valued at $1 Billion
- Providence Rink Renamed The Alex and Ani Community Center
- Alex and Ani Adds to Management Team
- Alex and Ani Hall Opens at Rhode Island College
- NEW: Alex and Ani Lands Naming Rights to The Providence Rink
- Alex and Ani Donates $1 Million to Support URI Research
- Alex and Ani Releases New Cherub Charm to Benefit Hasbro Children’s Hospital
- NEW: Alex and Ani Names Kent President of Company