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ALEX AND ANI’s Marketing Leadership Change

Saturday, October 17, 2015

 

ALEX AND ANI’s Ryan Bonifacino, the chief marketing officer and senior vice president of digital, is leaving the company.

Bonifacino has been part of the team that helped the company grow from just a few million in revenue in 2010 to a projected $300 plus million in revenue this year.

The Rhode Island-based company is one of the fastest growing companies in the US over the past few years.

“Ryan's insights and commitment have always pushed us toward a better customer experience and have made us a stronger company," said Carolyn Rafaelian, founder, creative director and CEO of ALEX AND ANI. "We feel fortunate to have had the benefit of his passion and positivity for the last five years, and we're grateful that he'll be working with us through the rest of the year."

Bonifacino joined ALEX AND ANI in 2010, and currently oversees digital marketing, online advertising, social media and e-commerce. He will advise ALEX AND ANI through the end of 2015 on company strategy related to the company's busy fourth quarter and holiday season as well as longer term strategic plans.

"ALEX AND ANI's rapid growth – from a $20 million business in 2011 to a $350 million business this year – has in no small part been based on our ongoing digital commitment, and Ryan has been an important part of that," said Harlan Kent, president of ALEX AND ANI. "Digital platforms allow our customers to connect with us and each other wherever they are, and we're already seeing the result of our$7 million investment in these strategies over the last two years. Digital revenues now account for 25% of our business, and our recent app launch is clear evidence of our customers' ongoing interest in these tools," he added. "We're all happy for Ryan and are excited to see his next endeavor."

Bonifacino is expected to attend business school to pursue an MBA.

 

Related Slideshow: Great Moments in Alex and Ani History

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