ALEX AND ANI’s Marketing Leadership Change
Saturday, October 17, 2015
GoLocalProv Business Team
ALEX AND ANI’s Ryan Bonifacino, the chief marketing officer and senior vice president of digital, is leaving the company.
Bonifacino has been part of the team that helped the company grow from just a few million in revenue in 2010 to a projected $300 plus million in revenue this year.
The Rhode Island-based company is one of the fastest growing companies in the US over the past few years.
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“Ryan's insights and commitment have always pushed us toward a better customer experience and have made us a stronger company," said Carolyn Rafaelian, founder, creative director and CEO of ALEX AND ANI. "We feel fortunate to have had the benefit of his passion and positivity for the last five years, and we're grateful that he'll be working with us through the rest of the year."
Bonifacino joined ALEX AND ANI in 2010, and currently oversees digital marketing, online advertising, social media and e-commerce. He will advise ALEX AND ANI through the end of 2015 on company strategy related to the company's busy fourth quarter and holiday season as well as longer term strategic plans.
"ALEX AND ANI's rapid growth – from a $20 million business in 2011 to a $350 million business this year – has in no small part been based on our ongoing digital commitment, and Ryan has been an important part of that," said Harlan Kent, president of ALEX AND ANI. "Digital platforms allow our customers to connect with us and each other wherever they are, and we're already seeing the result of our$7 million investment in these strategies over the last two years. Digital revenues now account for 25% of our business, and our recent app launch is clear evidence of our customers' ongoing interest in these tools," he added. "We're all happy for Ryan and are excited to see his next endeavor."
Bonifacino is expected to attend business school to pursue an MBA.
Related Slideshow: Great Moments in Alex and Ani History
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April 2011
Alex and Ani Hit Silver Screen
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Best Places To Work
May 2011
Alex and Ani Named One of Best Places to Work
The Alex and Ani jewelry company has been named on of “The Best Places to Work in Rhode Island" - recognition of the growth of the company and the culture. Read More
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Fastest Growing Companies
August 2011
Alex and Ani Named One of America's Fastest Growing Companies
Leading business publication Inc. Magazine has ranked Designer Carolyn Rafaelian’s Alex and Ani, Inc. number 470 on its annual Inc. 500 list, jumping nearly 800 spots since last year’s ranking of 1,247 on the Inc. 5000. This exclusive ranking of the nation’s fastest-growing private companies recognizes Alex and Ani as the only Rhode Island based company to make the 500 list – a prestigious acknowledgment among the nation’s primary independent-minded entrepreneurs. Read More
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$1M Donation to Bryant
January 2011
Alex and Ani Donates 1 Million to Bryant University
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Biz Person of the Year
March 2012
Alex and Ani's Rafaelian RI Small Businessperson of the Year
Celebrating a substantial history as an established business, growth in the number of employees, innovativeness of products and contributions to the community, the U.S. Small Business Administration has announced Alex and Ani, Inc. Owner, Designer Carolyn Rafaelian, Rhode Island’s Small Business Person of the Year. The announcement means she will compete for the National Small Business Person of the Year. Read More
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$1M Donation to RIC
September 2012
Alex and Ani Donates $1M to Rhode Island College
Alex and Ani, LLC has donated $1 million — $100,000 a year over 10 years — to Rhode Island College. In recognition of the donation to the college, the new $17 million Art Center currently under construction building will be named Alex and Ani Hall. Read More
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Belcourt Castle
November 2012
Alex and Ani Founder Buys Belcourt Castle
Belcourt Castle has been sold to jewelry designer Carolyn Rafaelian for more than $3 million. The sale by the Tinney Family to the founder of Alex and Ani is the most recent in a series of acqusitions and expansions tied to the Rhode Island-based jewelry company. Read More
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Difference Maker
December 2012
Carolyn Rafaelian: 12 Who Made a Difference in RI in 2012
You can go big or go home. Or, if you're Carolyn Rafaelian, you can go big, stay home, and do worlds of good with the great success you're generating as a business. Read More
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Buying a Vineyard
December 2012
$8.95 Million Sale of Sakonnet Vineyards To Alex and Ani Final
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The Boss
March 2013
Alex and Ani Designer Rafaelian Appears on “The Boss”
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Job Creation
September 2013
Alex and Ani Fuels Economy - Creates Thousands of Jobs in RI
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Celtics Team Wine
November 2013
Celtics Name Carolyn’s Sakonnet Vineyard Official Team Wine
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Man of the Year
January 2014
Rhode Island’s Man of the Year: Giovanni Feroce
In 2013, no one man has done more to transform Rhode Island's self-confidence than Giovanni Feroce.
In just four short years, he helped to grow a small Rhode Island jewelry company from just $4 million in sales to over $200 million. No favorite son has spent more time and energy reinvesting in the Ocean State, between rebuilding a manufacturing base, to multiple million dollar donations to colleges in the state, to growing jobs. Read More
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New CEO
March 2014
Alex and Ani Appoints Carolyn Rafaelian Interim CEO
Alex and Ani has announced that founder Carolyn Rafaelian has been named Interim CEO of the Cranston-based life-style brand company.
The company, which has grown to be one of the largest employers and manufacturers in Rhode Island, has been on a rocket of good news. Presently featured in a national ad for Bank of America, the Alex and Ani has been featured as a model for innovation, branding, and Made in America manufacturing. Read More
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