Welcome! Login | Register
 

Moore: Senator Sheehan’s First Southwest Awakening—Moore: Senator Sheehan's First Southwest Awakening

College Admissions: Why Starting in 9th Grade Matters—Every fall, I see families of seniors in…

Leonard Moorehead, The Urban Gardener: Harvesting Green Beans + Sunflowers—Gardening made simple...

5 Live Music Musts - August 28, 2015—Two free music festivals are highlights this week…

Buddy Guy Brings the Blues to Indian Ranch—The reigning champion of the Chicago Blues was…

Providence Folk Festival Coming Sunday—The second annual Providence Folk Festival is coming…

Moore: Elorza’s Misguided Guatemalan Tour—Moore: Elorza's Misguided Guatemalan Tour

College Admissions: 6 Steps To A Killer College Application—Put your best food forward...

5 Live Music Musts - August 21, 2015—All of our favorite genres are represented this…

10 Great Things To Do In Rhode Island This Weekend - August 21—10 Great Things To Do In Rhode Island…

 
 

NEW: Alex and Ani Hit Silver Screen

Friday, April 01, 2011

 

Local jewelry makers and retailers Alex and Ani has partnered with ScreenVision Direct, the worldwide leader in cinema advertising, on a project that includes playing a movie trailer advertisement in Rhode Island theaters. It represents a new type of advertising environment for Alex and Ani. 

“Two and a half minutes is long. This is the most unique advertisement ScreenVision has done and I couldn’t be more excited to partner with Alex and Ani on this content piece” said Drew Driscoll from Screenvision Direct.

The video provides what the producers call a “rare glimpse into our day-to-day business,” through the video that will play before every movie, everyday from the beginning of April through the end of June.

The marketing strategy was launched after a series of Alex and Ani promotional events, including the announcement of The Newport Jazz & Folk Festival sponsorships, as well as the addition of a new company headquarters in the Chapel View Complex, located in Cranston, RI. 

Alex and Ani CEO and chief marketing officer Giovanni Feroce said, “Alex and Ani will continue to push the envelope and bring awareness to our company, our brand, and American manufacturing.”  If successful, Feroce plans to repeat this nationally in all major markets.

Alex and Ani products are designed and manufactured entirely in the United States, all in the greater Providence area. 

 

Related Articles

 

Enjoy this post? Share it with others.

 
 
:)