| | Advanced Search

 

State Report: Marijuana Tax + Bill Targets Prostitutes and Pimps—Plus increased sentences for gang crimes

John Rooke - Thinking Out Loud—JR's column on the sports stories and personalities…

RI Beauty Insider: Pedi Nation – Get the Best Pedicure Ever—A guide to finding a pristine pedi place

Fit for Life: Fail to Plan? Plan to Fail—Plan and prioritize, and you will prevail

Arthur Schaper: Grand Theft Auto Cicilline—MINDSETTER Arthur Schaper examine's Cicilline's role in Prov's…

Five Live Music Musts – April 18, 2014—Great vibes await

Report: Preston Murphy Leaving URI for Boston College—Preston Murphy Leaves URI for Boston College

EXCLUSIVE: Bryant Tells Grads No Selfies with President at Grad—Prohibiting selfies?

PC Athletics gets high marks—Friar winter sports #1 among Big East schools...

NEW: Providence’s Al Forno Featured as a Best Pizza Spot in the US—Another accolade for Al Forno

 
 

NEW: Alex and Ani Hit Silver Screen

Friday, April 01, 2011

 

Local jewelry makers and retailers Alex and Ani has partnered with ScreenVision Direct, the worldwide leader in cinema advertising, on a project that includes playing a movie trailer advertisement in Rhode Island theaters. It represents a new type of advertising environment for Alex and Ani. 

“Two and a half minutes is long. This is the most unique advertisement ScreenVision has done and I couldn’t be more excited to partner with Alex and Ani on this content piece” said Drew Driscoll from Screenvision Direct.

The video provides what the producers call a “rare glimpse into our day-to-day business,” through the video that will play before every movie, everyday from the beginning of April through the end of June.

The marketing strategy was launched after a series of Alex and Ani promotional events, including the announcement of The Newport Jazz & Folk Festival sponsorships, as well as the addition of a new company headquarters in the Chapel View Complex, located in Cranston, RI. 

Alex and Ani CEO and chief marketing officer Giovanni Feroce said, “Alex and Ani will continue to push the envelope and bring awareness to our company, our brand, and American manufacturing.”  If successful, Feroce plans to repeat this nationally in all major markets.

Alex and Ani products are designed and manufactured entirely in the United States, all in the greater Providence area. 

 

Related Articles

 

Enjoy this post? Share it with others.




Write your comment...

You must be logged in to post comments.