Welcome! Login | Register
 

Moore: Will PawSox Move be a Sweetheart, Insider Deal?—Moore: Will Pawsox Move Be A Sweetheart, Insider…

David Brussat, Dr. Downtown: The Red Sox and the PawSox—Pawtucket’s Triple-A baseball team was a feeder of…

NEW: RI Gas Prices Rise 8 Cents From Last Week—Rhode Island gas prices have gone up eight…

Smart Benefits: RI’s Uninsured Down Nearly 4% in 2014—According to a recent Gallup-Healthways Well-Being Index

Henton’s 25 Points Lead #25 PC Past Marquette, 77-66—Friars beat Marquette 77-66 to earn 10th conference…

College Admissions: 6 Biggest Lies in College Admissions—Make sure you're wise to their lies...

Well-Read: Reading With Robin - (It really is) All About That Book..and a few giveaways!*—What started out in 2002 with the selection…

URI Holds On For 59-56 Win Over La Salle—URI beats La Salle 59-56, Stays in first…

Brown FallsTo Princeton 80-62 on Senior Night—Brown falls 80-62 to Princeton on senior night.

Tobacco Free RI to Celebrate 10 Year Anniversary of Smoke Free Workplaces—Sunday, March 1 will mark the 10 year…

 
 

NEW: Alex and Ani Hit Silver Screen

Friday, April 01, 2011

 

Local jewelry makers and retailers Alex and Ani has partnered with ScreenVision Direct, the worldwide leader in cinema advertising, on a project that includes playing a movie trailer advertisement in Rhode Island theaters. It represents a new type of advertising environment for Alex and Ani. 

“Two and a half minutes is long. This is the most unique advertisement ScreenVision has done and I couldn’t be more excited to partner with Alex and Ani on this content piece” said Drew Driscoll from Screenvision Direct.

The video provides what the producers call a “rare glimpse into our day-to-day business,” through the video that will play before every movie, everyday from the beginning of April through the end of June.

The marketing strategy was launched after a series of Alex and Ani promotional events, including the announcement of The Newport Jazz & Folk Festival sponsorships, as well as the addition of a new company headquarters in the Chapel View Complex, located in Cranston, RI. 

Alex and Ani CEO and chief marketing officer Giovanni Feroce said, “Alex and Ani will continue to push the envelope and bring awareness to our company, our brand, and American manufacturing.”  If successful, Feroce plans to repeat this nationally in all major markets.

Alex and Ani products are designed and manufactured entirely in the United States, all in the greater Providence area. 

 

Related Articles

 

Enjoy this post? Share it with others.

 
 
:)